Week’s biggest drama: Bryce Hall films street brawl, David Dobrik stalked by “scary” fan, more - Dexerto
Entertainment

Week’s biggest drama: Bryce Hall films street brawl, David Dobrik stalked by “scary” fan, more

Published: 10/Oct/2020 1:00

by Virginia Glaze

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This week has been nothing less than a rollercoaster for some of the net’s top personalities. From the Sway House’s Bryce Hall getting involved in a street fight to David Dobrik being stalked by a “scary” viewer, it seems that social media stars are taking heat on all sides, and we’ve got all the tea you need to stay updated on the drama.

So… what’s brewing?

Bryce Hall under fire for filming street brawl

Bryce Hall with his hand up to his face
Instagram: Bryce Hall
Bryce Hall was slammed for uploading a video of himself and the Sway Boys fighting on Twitter.

Who’s involved? Bryce Hall is both a YouTube star and a top-tier TikToker who hails from the Sway House, a content collective and rival of the Hype House.

What’s the tea? On October 5, Hall uploaded a video of himself and other Sway House members tousling with an unidentified bystander. Seeming to hint that the stranger deserved the pummeling, fans were quick to criticize the influencer for what many deemed to be “bad behavior” — but there’s more to the story than the video shows.

Sway House member Nick Bean later took to Instagram to clarify the situation, claiming that he’d been drunk that night and had thrown a traffic cone over the bystander’s car. Outraged, the stranger exited a nearby restaurant and allegedly punched Bean in the face several times, leading to the brawl that had been caught on film.

Why did he even share the video, anyway? Hall later corroborated Bean’s version of events, and stated that he’d chosen to upload the video — originally filmed on September 23 — so that media wouldn’t misinterpret the situation.

Luckily, both parties made up in the end and even hugged it out. No harm, no foul, right?

Read the whole story here.

David Dobrik stalked by a “scary” viewer

David Dobrik is shown next to his assistant's Ford Bronco.
YouTube / Instagram: David Dobrik
David Dobrik recalled a disturbing story when a fan stalked his home and keyed his assistant’s car.

Who’s involved? David Dobrik is one of YouTube’s most popular vloggers, best known for his high-energy shenanigans with the “Vlog Squad” and his generous giveaways.

What’s the tea? While Dobrik has had his fair share of fans showing up to his home uninvited, the story he shared on this week’s ‘VIEWS’ podcast was nothing short of disturbing.

According to Dobrik, a woman had been sitting outside of his home for two days before banging on his door, screaming his name. She quickly ran away after being confronted, but later returned to key the side of his assistant’s car, carving David’s name in the blue Ford Bronco.

After approaching the stranger, she admitted that she’d been directed by a “voice” inside her head to come to his house in the hopes of getting “answers.”

Luckily, this story has a happy ending, as David was able to help the woman get to a hospital to receive mental health counseling. We could all learn a little something from David’s compassion in a situation where many folks would be freaking out.

Read the whole story here.

Noah Beck and Dixie D’Amelio finally dating

Dixie D'Amelio and Noah Beck dating
Instagram: Dixiedamelio
Dixie D’Amelio and Noah Beck finally confirmed their relationship status after weeks of claiming they were just “besties.”

Who’s involved? Noah Beck and Dixie D’Amelio are among the TikTok elite, and they’ve been a popular item among fans ever since Dixie and Griffin Johnson parted ways.

What’s the tea? From sharing a smooch in Dixie’s new music video to being constantly spotted together by paparazzi, it truly seemed like these two were dating on the down-low, no matter how many times they claimed they were just “besties.”

Beck finally spilled the beans on October 6, as seen in a clip from a then-unreleased YouTube video. In the clip, Beck revealed that he and Dixie were officially dating, confirming what fans and eagle-eyed internet detectives knew all along. (It’s okay Noah — we’ve already been through this with the ‘Braddison’ situation.)

Read the whole story here.

Is Bella Poarch being signed to 100 Thieves?

Bella Poarch is pictured next to the TikTok Logo and the 100 Thieves Cashapp Compound.
100 Thieves / TikTok: bellapoarch
Fans are speculating that TikTok star Bella Poarch might be joining 100 Thieves in the near future.

Who’s involved? Bella Poarch is an up-and-coming TikTok sensation, breaking the site’s record for receiving the most likes on a single video for her viral lipsync of Millie B’s “M to the B.”

What’s the tea? While it’s been speculated that Poarch could be set to overtake Charli D’Amelio — earning over twice the amount of views as the current TikTok queen — the future of the influencer is still up in the air, and many viewers are finding it odd that she’s suddenly catapulted to internet stardom.

100 Thieves Bella Poarch TikTok
TikTok: bellapoarch
Bella was streaming from the 100 Thieves Cash App Compound.

That being said, there is some speculation running rampant on the net that she could be joining esports and entertainment group 100 Thieves, after she was spotted streaming at the org’s Cashapp Compound.

That’s not all; she was also caught wearing a 100 Thieves hoodie the very next day, ramping up anticipation that she could be joining the likes of TikToker Neekolul as the next addition to the esports squad.

Read the whole story here.

Logan Paul single-handedly upends Pokémon TCG economy

Logan Paul holds up pokemon card sets.
YouTube: Logan Paul
YouTube star Logan Paul has taken to trading Pokémon cards, leading to some serious developments in the card game’s economy.

Who’s involved? Logan Paul is known for his wild YouTube shenanigans (“suicide forest” scandal aside) — but most people, admittedly, don’t think of Pokémon cards when he comes to mind.

What’s the tea? It seems that the oldest Paul brother has taken up Pokémon card trading amidst quarantine, and has bought some seriously valuable card packs in the process — a hobby that has managed to completely change the game’s economy.

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gotta catch em all 😉

A post shared by Logan Paul (@loganpaul) on

TCG analyst ‘ZandGEmporium’ revealed the insane impact Paul has had on the prices of Pokémon cards since starting up his collection, claiming that the YouTuber had dropped a “bomb” onto the community’s already steep pricing.

“What’s that going to mean for the prices of everything? Well, you’ve already seen it. You know how many messages I’ve got in the past two weeks since he’s released that video about base sets. It’s like, ‘Do you have basic packs? Do you have base set packs? Base set box?’”

“There are people that love or hate Logan Paul,” he added. “That’s fine, it is what it is. You can say what you want, but if he’s legitimately buying and selling them, it is what it is.”

Read the whole story here.


It’s safe to say that this week had a few stories that stuck out from the rest. What is your take on Bryce Hall getting involved in a fight? Should he have uploaded the video at all? How do you feel about the way David Dobrik handled the incident with his stalker? Let us know on Twitter @DexertoTrending and comment what you think the biggest story of this week was!

Stay tuned to Dexerto for another round of What’s Brewing next week!

Entertainment

How does MrBeast make money? Behind the YouTube star’s viral philanthropy

Published: 20/Jan/2021 15:11

by Adam Fitch

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Jimmy Donaldson, better known as MrBeast, is sitting at 51.5m YouTube subscribers after uploading what can only be described as immensely charitable efforts — but how can he afford to give away hundreds of thousands of dollars on a regular basis?

It’s not every day that you see somebody routinely giving away over $100,000; nor is it a regular occurrence for a 22-year-old to buy five stores just to give away all of the contents. What is common, however, is that it’s MrBeast who’s leading the way in viral philanthropy through such stunts.

Whether it’s giving away a $100,000 diamond, making somebody the proud owner of an $800,000 island, or breaking into a house just to leave $50,000, he has made a name for himself by performing increasingly-crazy acts of kindness. This comes at a severe personal cost though, foregoing millions of dollars to become one of the most well-known faces online.

With this in mind, how does MrBeast afford all of these insane stunts? How does he even have any money left over to feed himself? He has a few revenue streams that all help him to not only sustain himself but also his unwavering growth on the internet, and here we take a look at each of them.

MrBeast at Burger Restaurant
MrBeast
MrBeast launched his own burger chain late in 2020.

How does MrBeast make money?

Viral content

MrBeast has to earn a lot of money to sustain his videos, and his main channel is a loss leader in order to attract new viewers — it’s effectively a marketing spend. He’s set up other revenue streams to allow for this to happen, with one ultimate goal in mind that we’ll get into later in the article.

As with any YouTuber that is part of the platform’s partner programme, the most blatant source of income for MrBeast is through AdSense. Display, overlay, and video advertisements are displayed on his content and he gets a cut. This is determined by the number of views a video garners and the CPM rate, the latter of which is where YouTube determine how much money he receives per thousand views. He earns a percentage of the income Google’s video platform makes from these advertisements.

Another common method of earning money from YouTube videos are brand deals. Companies big and small flock to relevant content to advertise themselves but if they want maximum impact then MrBeast is the target, almost always receiving over 30m viewers on a video. His style of content is designed to attract eyeballs and, in a climate where attention is everything, he’s the gold standard.

A genius aspect of his approach to content is that more brands want to work with him as he continues to grow, and he can charge increasing amounts for a spot in a video. Brands pay the larger figure and this allows him to make more attention-grabbing videos. It’s a circle of sustainable growth and nobody knows where the ceiling is — if it exists at all.

MrBeast Honey Pre-Roll Ad
MrBeast
The YouTube star appears in pre-roll ads for browser extension Honey.

Discount browser extension Honey tapped MrBeast to create a pre-roll advertisement for them, with the instantly-recognizable YouTuber appearing before videos start to explain why the viewer should give the extension a try. We don’t know the terms of this deal but the chances of him doing it for free, considering that he’s trying to increase his income as much as possible, are slim.

He also has a suite of supporting YouTube channels that were designed to generate income that allow him to support himself as his main channel loses money. The likes of MrBeast Shorts, MrBeast Gaming, Beast Reacts, MrBeast 2, and Beast Philanthropy all exist to allow his original MrBeast channel to be a loss leader that grants him the maximum amount of attention.

Closing out the video-related sources of income is Twitch. While he’s not particularly active on the live streaming platform, he unsurprisingly receives impressive viewership numbers when he decides to go live. He can run advertisements during a stream to monetize these viewers, many of which also choose to subscribe and donate to him also.

Other ventures

What’s a content creator without merchandise? MrBeast has bespoke lines of clothing that range from standard ‘Beast’ apparel to gaming-specific designs. He even launched a range of clothing for his MrBeast Burger venture.

MrBeast Merchandise
Night Media
MrBeast and his manager Reed Duchsher expertly modelling items from his popular merchandise range.

Launching a burger chain across the United States, MrBeast gave away $100 with every order placed at the first location he opened. When the service became available more widely, though (there are at least 300 locations to date), he made a limited menu available with a delivery-only option. It proved to be a hit, though we don’t know the revenue generated from this innovative business venture. This is a milestone in the world of YouTube creators, investing in new revenue streams and will no doubt inspire others to try something new.

Next up for MrBeast and his fans may well be an exclusive membership club. Much like with Team Liquid, Envy, and Cloud9 in esports in recent months, a membership scheme typically provides exclusive perks such as additional content, behind-the-scenes insights, and early access to merchandise. As per MrBeast’s musings on his secondary Twitter account, he would charge $10 a month for fans to access exclusive content like a “podcast” and “occasional random videos.” 100% of the revenue he would earn from the hypothetical club would go towards his videos, furthering his mission.

MrBeast’s end game

MrBeast, YouTube
MrBeast
In late 2019, MrBeast and his team raised $20m as part of his Team Trees initiative, planting 20m trees in less than two months.

Now that we’ve established that MrBeast both makes and gives away an absolute fortune, it’s interesting to try and contextualize why he’s adopted this extreme genre of content that comes with such eye-watering cost. Spoiler: it’s all for impact.

The 22-year-old is truly a philanthropist and his long-term goal is to maximize his earning potential just to give it all away. According to a tweet in August 2020, he wants to open “hundreds of homeless shelters” and “food banks” as vehicles for transferring his wealth. While he’s losing a lot of money through the stunts he pulls on his main channel, he’s able to command more and more from advertisers who want to get in front of his ever-growing audience.

Just in case anybody questions his dedication to this noble cause, he has promised that he’ll die with “0 dollars in [his] bank” and is determined to forego a “materialistic life” often adopted by those with fame and fortune.