YouTuber Nick Bean addresses outrage over viral Bryce Hall fight video - Dexerto
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YouTuber Nick Bean addresses outrage over viral Bryce Hall fight video

Published: 6/Oct/2020 0:53

by Virginia Glaze

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TikTok star Bryce Hall caught major flak online after uploading a video of himself attempting to break up a fight between his buddies and a bystander — and one of the parties involved has issued a significant statement on the throwdown.

Hall shocked his fanbase after sharing the video on October 4 (which had originally been filmed on September 23), seeming to insinuate that the brawl was the responsibility of the opposing party.

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Captioning the video, “We don’t condone violence, but if you punch someone in front of us, we’ll have no choice but to defend ourselves,” it wasn’t long before the TikToker became the center of internet backlash; but what really happened?

According to TMZ, the altercation took place outside of ‘Mel’s Diner’ in California, and occurred after YouTuber and Sway House member Nick Bean had been hit in the face by the bystander.

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However, everyone appeared to make up (and even exchanged a hug), and no charges were filed — but the group is getting serious heat due to a certain homophobic slur being thrown around in the video, as well as for the altercation, itself.

Nick Bean took to Instagram to explain his side of the story shortly after the video went viral, claiming that he had been “belligerently drunk” at the time and had thrown a traffic cone over the bystander’s car around 2 AM.

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The bystander’s girlfriend, who had been in the car without Bean’s knowledge, allegedly got upset with him for doing this, causing a heated standoff between the two parties. The boyfriend then exited the vehicle and purportedly called bean a homophobic slur, after which he allegedly punched the YouTuber three times.

“I’m pretty sure he knocked me out, to be honest,” Bean said of the incident. “I don’t really remember much. I was definitely drunk, but then it just got really weird.”

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Claiming that he’d passed out, Bean said he then woke up to find his friend group attacking the bystander, and had used a homophobic slur himself in retaliation to the man’s earlier insults.

“I do understand that you can hear someone sayin’ f** throughout the video,” he continued. “But I’m pretty sure he was saying s**t back to us, but just for the record, I’m tellin’ you guys the story, because I don’t want anyone else to get accused of sayin’ this.”

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nick says he remembered the guy called him the f slur so he proceeded to kick the guy and say “take that _ _ _” back to him👀

A post shared by First Ever Tiktok Shaderoom (@tiktokroom) on

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His statement also follows outrage that sparked after many felt he was performing a racist gesture during a recent appearance in Bryce Hall’s Instagram story.

Bean’s version of events concerning the September brawl has been met with mixed reviews among his viewers, but for now, it seems the video is still a hot-button issue among the TikTok userbase.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.