KSI explains why it’s impossible to buy PRIME drink in the UK

If you’re in the UK and looking to get your hands on some PRIME, you may be wondering why it’s so hard to find. British YouTube star KSI, who launched the brand with Logan Paul, has explained why it’s nearly impossible to buy his PRIME hydration drink in the UK at the moment.

Earlier in 2022, former rivals KSI and Logan Paul joined forces — revealing their new hydration drink PRIME to their millions of fans, and it’s fair to say it was a hit.

While the likes of MrBeast had their doubts about the drink, it sold out across the US pretty quickly after launch. Furthermore, thousands of excited fans even lined up outside stores for its debut in the UK.

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However, even though there’s enough supply, KSI has explained why it’s almost impossible to get your hands on PRIME at the moment.

Is Prime Hydration Drink available in the UK?

During an episode of The Fellas podcast, the British entertainer got on the topic of PRIME, where he explained why it’s so hard to find the drink in stores.

“It’s always sold out man. Honestly, people are selling it on the black market,” he claimed. “I sh*t you not, the only place you’re meant to get PRIME is Asda and Arsenal stadium. But people are getting it at petrol stations!

“Asda employees aren’t even f**king putting it on the shelves anymore. They’re shipping it out lowkey. They’re like ‘what’s the point, I put it on the shelf and it’s gone instantly. F**k it, I’m just going to sell it on the black market myself.'”

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He finished: “That’s what they’re doing bro, and then people are making p’s from it because you can’t get it anywhere! It’s not like we’re not supplying enough, we’re supplying loads!”

Timestamp: 0:29

Where to buy PRIME drink in the UK

Currently, PRIME is only available for purchase in ASDA stores across the UK. Fans can also try ordering from the official website when it restocks. Alternatively, you may spot PRIME at the Emirates Stadium, serving as Arsenal’s official drink partner.

It’s been made even harder to find PRIME on the shelves though, as the fan-made tracker app, which actively tracks 2,204 stores in the UK, has been taken down after a removal request from PRIME’s parent company.

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The drink is so popular that it’s even been banned from schools in the UK too, as students had begun selling them. In response, KSI offered schools an entire “truckload” of PRIME for students who weren’t allowed to have it.

Fans have even been spotted waiting outside stores before they even open in hopes of an overnight restock.

How much is PRIME drink?

PRIME was first sold in ASDA for £1.50 per bottle but has since seen an increase to £2.00 — likely due to its overwhelming demand in the UK. It’s also worth noting that most stores now limit you to purchasing a maximum of three at a time.

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The company has also expanded beyond just general beverages, with another product in the form of flavor packets labeled Hydration Sticks.

KSI also shared with fans that production has increased “tremendously” to help with the demand, which he claims will bring PRIME to “everywhere in the ASDA.”

Hopefully, it’ll get easier for fans to get their hands on the drink as time goes on, but the popularity is certainly rising.