Prime beats out Gatorade as Walmart’s most-sold hydration drink

Shay Robson
KSI and Logan Paul holding Ice Pop Prime Energy cans

Logan Paul and KSI’s Prime Hydration currently sits at the top of Walmart’s sales for the most sold sports and hydration beverage in the last month.

Since launching in early 2022, once former rivals KSI and Logan Paul have made quite the dent in the hydration beverage market with Prime.

The company has seen some unprecedented success, signing numerous high-profile athletes and teams in the sporting world — such as NFL star Patrick Mahomes, Manchester City striker Erling Haaland, and former UFC champion Israel Adesanya.

Furthermore, in 2023, Logan Paul revealed that the company surpassed a staggering milestone, selling over 1 billion bottles of Prime worldwide. And now, sales show that Prime continues to dominate the market in Walmart across the US.

Prime Hydration smashes Walmart sales figures

According to a LinkedIn post from Trey Steiger, co-owner of Prime Hydration’s parent company Congo Brands, Prime currently sits at the top of sales for Walmart’s sport and rehydration beverages in the last four weeks.

Sales reports reveal that the company has sold 2,287,305 units of its newest flavor ‘Cherry Freeze’, and a further 1,173,754 units of ‘Glowberry’ which launched in late 2023, marking them the first and second most-sold drink in the category.

Prime’s sales smash the company’s biggest rival Gatorade, and by a considerable margin too, whose biggest seller is their ‘Cool Blue Thirst Quencher’ flavor with just over 400k units sold in the same period.

KSI and Logan Paul holding gold Prime bottle
Logan Paul and KSI celebrated 1 billion Prime bottles sold in November 2023.

Not only that, Prime’s ‘Ice Pop’ flavor also makes the list as the 10th most-sold drink in the sports and rehydration beverage category, with close to 280k bottles sold.

Overall, the sales figures reveal that the three flavors combined earned the company a mind-boggling $7 million over the four weeks.

It certainly goes to show that the hype Prime isn’t slowing down anytime soon, despite more fans than ever getting their hands on bottles as it becomes more widely available.

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