In February 2020, Selena Gomez took to social media to announce her own makeup brand, Rare Beauty.
Now almost exactly two years after, the company is launching its first in-person pop-up shops called “cafes.”
The Rare Beauty Cafe pop-up, located in London, will be open from February 23 to March 6 according to SpaceNK’s website.
At the Rare Beauty Cafe, customers can book themselves for Rare Beauty Masterclasses, getting hands-on with some of Gomez’ products with expert guidance.
The stores are also serving themed treats like cookies and coffee with the brand’s slogan “You Are Rare” written in foam.