ENTERTAINMENT

SELENA GOMEZ OPENS FIRST RARE BEAUTY CAFE TO PROMOTE MAKEUP BRAND

WHAT HAPPENED?

In February 2020, Selena Gomez took to social media to announce her own makeup brand, Rare Beauty.

Now almost exactly two years after, the company is launching its first in-person pop-up shops called “cafes.”

The Rare Beauty Cafe pop-up, located in London, will be open from February 23 to March 6 according to SpaceNK’s website.

At the Rare Beauty Cafe, customers can book themselves for Rare Beauty Masterclasses, getting hands-on with some of Gomez’ products with expert guidance.

The stores are also serving themed treats like cookies and coffee with the brand’s slogan “You Are Rare” written in foam.