Entertainment

Why the Hype House no longer deserves its reputation

Published: 1/Feb/2021 17:01 Updated: 2/Feb/2021 11:23

by Dexerto

Share


Since its inception at the end of 2019, The Hype House has become known as the blueprint for the TikTok creator mansion. Just over a year later, it no longer has the ‘hype’ that it used to.

In 2019, The Hype House was formed by members including Daisy Keech and Thomas Petrou and joined by some of TikTok’s biggest stars including Addison Rae, Avani Gregg, Chase Hudson, and even Charli and Dixie D’Amelio.

They took after content houses formed by YouTubers and Vine Stars before them, including the Clout House and Jake Paul’s Team 10 – they even moved into the former Clout House location. Despite this, the Hype House was lauded as one of the first of its kind, with creators collaborating as a way to build up their following.

They started their journey as one of the most innovative groups on social media, picking up some of the fastest-growing creators and helping them reach superstardom far quicker than if they’d ventured out on their own. Fans were eager to see them dancing in the same room, or getting together as couples. The excitement around Charli D’Amelio and Chase Hudson’s potential relationship, for example, rapidly helped to grow both of their accounts in the time that the rumors were flying.

Hype House
Instagram: thehypehousela
The Hype House formed in late 2019

Hype House members expertly rose to the top of all the latest trends and dances and quickly brought out a range of colorful merchandise captured in beautiful grainy candids by influencer photographer Bryant. Subsequently, other photos taken by Bryant for the group became prime Instagram content, further pushing them to the top of everyone’s radar.

Top TikTokers have left

After such a rapid rise, the most popular members appear to have grown out of the need for a collective almost as quickly as they joined in the first place. The D’Amelio sisters promptly left the collective in May 2020 and worked on building up their own individual brands separate from the others. Without the Hype House, the D’Amelio sisters have their own podcast, their own makeup line, a huge partnership with Hollister, and even their own reality show in the works, among other things.

Other members of the group, while technically keeping their house membership, distanced themselves from the original group. Addison Rae has become great friends with the Vlog Squad and even the Kardashians. She appears less and less in vlogs from the likes of Thomas Petrou and Alex Warren, instead showing up most frequently in vlogs from Bryce Hall, her boyfriend, and a Sway boy.

In October 2020, Tayler Holder branched out and founded the Triller compound where members including Nate Wyatt, Olivia Ponton, and Kelliane Stankus also moved. And while they maintain they’re still a part of the Hype House collective, the label is tentative at best.

@thehypehouseFriends♬ Best Ever – Polo Frost

Daisy Keech, one of the original founders, left the Hype House as soon as March 2020 and began her own collection of content houses; Clubhouse BH, Clubhouse Europe, and NotAContentHouse. The brand even created its own offshoot called Clubhouse Explore and appears to be expanding every day.

Alongside the Hype House’s rise to fame, Sway house has typically followed closely behind and includes a group of the hottest male TikTokers in Los Angeles. In the past few months, those members have grown to surpass some of the core Hype House’s remaining members in followers, on TikTok and beyond. House manager Thomas Petrou’s TikTok has 8.1 million followers, while Sway boy Bryce Hall has 18.6 million.

Sway house has branched out to other platforms since TikTok fame, finding new avenues for revenue including investment in products, podcasts, and YouTube where Bryce Hall has 3.4 million subscribers, whereas Alex Warren has 2.7 million.

The Hype House does still have clout. Chase ‘lilhuddy’ Hudson is still a member, and has amazingly gone on to appear as the protagonist in Downfalls High by Machine Gun Kelly, and brought out his own single called ‘21st Century Vampire.’ Meanwhile, they’re still gaining new members, as Vinnie Hacker joined the collective in January 2021.

Yet, fans believe they need to up their game again. When the Hype House celebrated its year anniversary on Instagram on December 19, most of the top comments were from those saying they miss the “old Hype House.” With the Sway house threatening to steal all the hype, this house might need to try harder.

Entertainment

HAchubby reveals HAchuMart convenience store struggles after Twitch success

Published: 25/Feb/2021 6:22

by Andrew Amos

Share


Korean Twitch star HAchubby won people’s hearts over with her shifts at a convenience store. Now, she owns her very own HAchuMart. However, it didn’t come without its fair share of challenges, which she opened up about on February 24.

From an Emart to HAchuMart, popular Korean Twitch streamer HAchubby has carved out a niche with her content following her mundane life working at a convenience store.

After quitting her old job due to concerns about privacy, she decided to become her own boss by opening up her own convenience store in Busan, South Korea. It was a spur of the moment decision, but once her mind was made, she was resolved to do it for her viewers.

HAchubby opening HAchuMart store
Twitch: HAchubby
HAchubby opened her own convenience store in January 2021.

I lost a big part of my stream and my life. And my viewers lost something they enjoyed to watch every weekend. I didn’t really want to quit this job because it kept me connected to the real world,” she said in a February 24 video, talking about leaving her previous job.

“So I promised the viewers, don’t worry, we will have our own convenience store next year. I was crazy. I promised that I didn’t think well enough. I didn’t think about costs, staff, or location. I just said I was going to do it.”

Now, HAchuMart is open and free for anyone to visit ⁠— well, if you can make it to South Korea. The cute little market features a bunch of HAchubby’s favorite items. However, it was truly a community endeavor, with her stream helping her out along the way.

“Since then everyone was looking forward to it, a lot of people sent me cheering messages. Some viewers even supported me with donations,” she said.

“I asked my viewers to help me [design the store]. A lot of them shared their ideas, gave feedback, and worked on creative new designs. I made a lot of designs with my viewers, including the logo, uniform, and even the ice cream box. I’m thankful to everyone who helped me make it. I don’t think I’d be able to make it on my own.”

Between trying to stick to a 2020 deadline, dealing with lockdowns, and not even having an ounce of business experience, it was a tough time for HAchubby. But now, her dreams have been realized, and she’s so happy for all the support from friends and family along the way.

“This was my first business ever, and I thought it would be hard for me to do it. I still can’t believe how many people decided to help. It was a miracle. It was very busy, but I was lucky enough to have family and friends to help me.

“I really achieved what I had dreamed of. This is not just another convenience store. HAchuMart is the result of many people working together to make a dream come true.

“It all started with a girl streaming her part-time job, and with the support of the viewers, family, and friends, this girl now has her own convenience store.”