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Published: 19/May/2021 13:48 Updated: 26/May/2021 11:09by Alice Hearing
The phenomenon of a house for online creators to live together and collaborate isn’t new. Before the Hype House, there was Team 10, Clout House, and Vlog Squad. But new houses for TikTok’s biggest stars are popping up all the time.
Here is an updated list of all the TikTok collectives you need to know about, what they do and who their members are, in Los Angeles and beyond.
The Hype House, which started in December, is the most popular TikTok collective comprising some of the most followed TikTokers ever. Addison Rae currently stands as the second most followed creator on the app, while Chase Hudson continues to climb the follower ladder. The group has recently moved out of their prior home, the former Clout House in Los Angeles, and make dance and lip-sync videos.
While Tayler Holder is still a member of the Hype House, he has since moved out with Nate, Kellyanne, and a few others. Although these two groups live separately, they are still described as being members.
You can use our Hype House guide to find out everything you need to know about the group’s members.
Sway is a group of male TikTokkers living in Los Angeles and they often collaborate with members of the Hype House. The boys are known for creating mischief, lip-syncing, and dancing. Former members include Josh Richards and Jaden Hossler, who left to pursue their music careers.
The boys moved in together back in January 2020. In December 2020, however, rumors of the Sway House closing down were rife, much to fans’ dismay. Some of the house’s top creators, including Bryce Hall, removed Sway House from their Instagram profiles.
all good things must come to an end at some point
— Blake Gray (@BlakeGray) December 6, 2020
With Gray tweeting ‘all good things must come to an end’, it was looking grim for the hit creator house. Bryce Hall has since squashed this as a fervent rumor, claiming all of Sway’s members are still in the group.
Sway House’s TikTok is relatively inactive these days, though. Despite this, their Instagram continues to be active, and the members still live and hang out together.
Many of the house’s members also live in what they’re referring to as the ‘Triller House’ – but this doesn’t seem to be a name that has stuck.
After Daisy Keech fell out with members of the Hype House, she left and formed Clubhouse BH with Abby Rao. However, the brand now looks very different from how it started with an entirely new group of members that seem to regularly turn over.
Clubhouse BH is also the overarching brand that runs content houses Just A House, Dance Dome, and Society Las Vegas. Additionally, they have created ‘Clubhouse Explore’, an account adjacent to Clubhouse where they document their travels.
The [email protected] is a TikTok house launched in mid-April 2020, and is run by talent agency Six Degrees of Influence. The creators have previously collaborated with Danielle Cohn and former Disney star Kyle Massey.
The Vibe Crew is a kids only addition to the TikTok scene. Modeled off of the TikTok houses format made popular by well-known groups such as Hype House and Sway House, they are best known for their dancing videos.
Wave House, a UK-based creator group, gained traction on TikTok after their bizarre influencer reveals, where the stars were unveiled using jewel-encrusted masks in a series of videos staged at their £5 million mansion. All members of the first house were “eliminated,” and replaced in a second “season.”
They’re up and running, and in a brand new pad, with a whole new slew of members. Two of the members are also from the US, which is a first for TikTok houses, to incorporate both British and American members.
Icon house is a UK-based creator collective that launched in October 2020. The house came under fire for “copying” Wave House after revealing its creators one-by-one. It was formerly known as My House Ldn and has since rebranded after a scandal. Popular TikToker Kristen Scott, a former member of My House Ldn, accused one member of sending her sexual messages when she was underage.
Honey House claims to be the “oldest” TikTok house as they’re a group of Millennials rather than Gen Z. As well as this, they’re also all couples (hence the name).
These content creators appeal to a slightly older crowd, but haven’t posted anything on their platform since the end of January. While their bio now says “Season 3 Miami coming soon”, nothing has been posted as of yet.
Clubhouse Europe is an offshoot of Clubhouse BH and is already making waves. Living on the island of Malta, the all-girl household has a huge following.
Showcasing the beauty and golden-hour picture-perfect scenery of the island, these instant influencer it-girls are ones to watch.
After posting their first video to TikTok on October 14, the group has quickly grown in popularity. Originally showcasing themselves on social media as Power Rangers, they did a slow reveal in TikToks to showcase the members. Prior to their face reveal, they collaborated with big industry names such as Lizzo, King Bach, DanRue, and Nathan Davis Jr.
@kentboyd_Now your one of us!! @itsjojosiwa @molleegray @garrettclayton91 @jekajane ##pridehousela♬ now ur one of us – Mia Mugavero
One of the newest houses to arise, Pride House is based in LA. Having collaborated with superstar sensation JoJo Siwa, the house is already making waves within the community.
A house that fully consists of members within the LGBTQIA+ sphere, Pride House stands out amongst the crowd of other houses.
Just a House was originally the Not a Content House, but after most of the members left following accusations of misconduct against management, the girls made it clear that NACH was no longer active.
However, after some members of staff were “removed” from the management company, five of the girls have returned to form a new house, Just a House, though they still appear to be using NACH’s old social media accounts under a new name.
The 615 House is a group of country musicians that live together in Nashville. Standing apart from many of the content houses out there, they perform, write and collaborate together.
Based predominantly in Miami but also with members in LA, Squad House is split into three main parts: Residents, virtual members, and gaming members. The content house also features a non-stop Twitch stream, which they claim is the first of its kind from a content house.
Dobre House is another LA-based creator group named after the Dobre twins who have a huge 29 million followers on TikTok, but they first found internet fame on their YouTube channel Lucas and Marcus where they have almost 24 million subscribers. They’re joined in their content house by their also internet-famous brothers Darius and Cyrus, and other famous friends.
Content houses that previously existed but now no longer post include:
We will continue to update this list as new houses emerge and members leave or join them, so make sure to check back often!