Charli & Dixie D'Amelio launch makeup line with Morphe - Dexerto

Charli & Dixie D’Amelio launch makeup line with Morphe

Published: 20/Jul/2020 17:47

by Alice Hearing


TikTok’s most famous sisters, Charli and Dixie D’Amelio, have teamed up with Morphe cosmetics to create a sub-brand called Morphe 2.

The D’Amelio sisters have catapulted to fame in less than a year after Charli danced her way to the top of the TikTok charts and now has more than 72 million followers. Dixie currently has 30 million followers.

In the last few months, Dixie and Charli have branched out beyond TikTok; Dixie has released a single and a music video, and appeared in the YouTube miniseries on Brat TV “Attaway General.”

D'Amelio family on Instagram
Instagram: dameliofamilyofficial
The D’Amelio sisters have expanded their brand outside of TikTok

Not content with just their own success, though, they’ve even got their parents involved, creating a family YouTube channel and fuelling rumors of a potential reality TV show following the lives of the D’Amelio family. Most recently the pair became partners with Hollister Jeans.

Now Charli and Dixie are focusing on cosmetics, and are collaborating with Morphe, a brand that typically sells products created by beauty and other online influencers. Recently Morphe has collaborated with James Charles, Jaclyn Hill, and Maddie Ziegler.

Morphe 2 “aims to redefine the way makeup is marketed to young people” and uses the tagline “Simple but stunning,” targeting Gen Z teens who are looking for a more minimalist brand. It will feature products that are made to be easy to use, including a foundation tint in 20 shades, jelly eye shimmer, cheek and lip mousse, and glossy lip oils.

Morphe recently faced criticism for continuing to sell products by Jeffree Star and Shane Dawson after the YouTubers were ‘canceled’ for alleged racism, manipulation, and other controversies.

Morphe has since cut ties with Shane Dawson, and was forced to drop Jeffree Star Cosmetics and affiliated products after multiple top-name YouTubers decided to boycott the brand.

Morphe 2 is set to launch on July 30 in the US and August 6 in the UK.


Pokimane responds to transphobia accusations after Discord DMs emerge

Published: 29/Nov/2020 2:15

by Alex Tsiaoussidis


Pokimane has been accused of being a trans-exclusionary radical feminist after a mod tried to blame her for discriminating against a trans girl, but she apologized and maintained her innocence.

Iman ‘Pokimane’ Anys is normally in the spotlight for the right reasons. However, she’s been caught up in drama lately after leaked documents about her relationship with Federico ‘Fedmyster’ Gaytan surfaced.

Pokimane denied the allegations, and it looked like smooth sailing from here on out. But now, another incident has surfaced. It’s a serious one that has thrown her into drama yet again.

Pokimane discord transphobic drama
Pokimane has been caught up in one drama after another lately.

Pokimane’s official Discord server has a role exclusive to girls, but users can’t get it unless they confirm their gender by speaking in voice chat. It’s supposed to be a failsafe way to stop male viewers from pretending to be females for trolling purposes.

However, a mod rejected a trans girl from the role. He claimed he was following orders and deflected the blame onto Pokimane. Apparently, the trans girl persisted, which ultimately lead to being banned from the server.

This sparked an uproar on social media. Some people even accused Pokimane of being a trans-exclusionary radical feminist (TERF). Fortunately, she responded quickly and assured fans that everybody is welcome in her community.

“I’m looking into this with said mod/proof of the conversation that was held between them,” she said. [I] will [also] contact SHSLChris directly to resolve this and to assure she is welcomed properly.”

“Anyone in my community should be welcomed with open arms no matter what gender/sexuality,” she added. “I’m so sorry if anyone was made to feel otherwise, especially by a mod. That is not okay, and I’ll make sure it’s properly handled.”

“Furthermore, I’ve unmodded the person in question,” she said, implying that he acted independently.

“Again, I’m so sorry for this interaction, as it is not something I reinforce/a rule of mine, and is far from representative of my personal opinions, as I truly support the trans community.”

The key takeaway is the mod appears to have acted or interpreted the rules in his own way, and has since been unmodded.

Pokimane also maintained her innocence and claimed she is in full support of the trans community. Whether the affected user will accept her invite back into the Discord remains to be seen.