Twitch streamer breaks LosPollosTV’s world record for longest livestream - Dexerto
Entertainment

Twitch streamer breaks LosPollosTV’s world record for longest livestream

Published: 29/Apr/2020 17:52

by Michael Gwilliam

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The record for longest uninterrupted livestream now belongs to a relatively unknown Twitch streamer by the name of CallMeCypher after a grueling 200 hours and change.

Cypher began his record quest by complete accident after just trying to surpass his own personal best for consecutive hours streaming. After passing out, his chat began to encourage him to keep going to try to beat a world record.

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After looking at the options available, the streamer decided to go for the big one, which at the time was held by LosPollosTV, who set the previous record earlier in April.

Twitch/callmecypher
Cypher played a lot of Valorant to pass the time.

“We decided, ‘hey, maybe we can go for this,’” the streamer told Dexerto.

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To help pass the time, the new record holder said he played a lot of Valorant – the new tactical shooter by Riot Games.

Unfortunately, the record-breaking stream came to an abrupt end because his streaming PC ended up facing technical issues since it was running on only eight gigabytes of RAM.

“My PC was just freezing and stuttering,” Cypher revealed, so while he still got the record, he couldn’t pump his numbers up further, ending the stream at the 200:18:17 mark.

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That said, the broadcast was only down for ninety seconds and the VOD remained live, so it’s possible that number could be even higher.

Surprisingly, the streamer wasn’t even that tired: “I feel pretty good honestly, I’m kinda nocturnal at this point.”

As for LosPollosTV trying to get the record back, Cypher doesn’t seem fazed and welcomes him to try: “I love LosPollos, I love his content, he’s a great streamer and I’ve been subbed to him a couple of times.”

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“It’s not about whose record it was,” he added. “It could have been literally anyone and I still would have tried to do this because I always like pushing myself and my boundaries.”

Only time will tell how long the new record will stand for, especially with it changing hands twice in the same month already.

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.