James Charles reacts to Google searches about his “death” - Dexerto

James Charles reacts to Google searches about his “death”

Published: 20/Dec/2019 23:45 Updated: 20/Dec/2019 23:48

by Virginia Glaze


Makeup mogul James Charles is one of YouTube’s most subscribed beauty gurus, who skyrocketed to fame after his spat with mentor Tati Westbrook in May — but some of the net’s most popular searches about him have nothing to do with that feud.

Instead, some of Google’s most searched terms on the YouTube star ask about his “death” — a humorous (if concerning) trend, considering that he is very much alive and well.

Taking inspiration from Wired’s notable “celebrities react to the web’s most searched questions” videos, Charles responded to some of Google’s most popular search queries about him, and was shocked to find that many of them asked if he had died.

James Charles, YouTubeJames Charles is one of the net’s leading beauty gurus, boasting collaborations with major music artists and makeup companies.

At first, the YouTuber was down to joke about the search, finding the humor in such an odd question.

“That’s dark,” James laughed. “On the inside, yes. On the outside, however, I am still here.”

That wasn’t the last time he encountered the term, however, later peeling off one label to reveal a question that read, “Was James Charles shot?”

James Charles, InstagramJames Charles ranked as one of Google’s most-searched celebs, standing in 3rd place under names like Antonio Brown and Neymar.

“Oh my god,” he said, obviously shocked. “Uh, no, I was not, and I hope not. That is concerning that that is a search. Let’s move on to the next one.”

In fact, he encountered the question a third time, after unveiling another term that read, “Did James Charles die?”

“Oh my god, no!” he said, exasperated. “Once again, I did not die, and I hate that people are Googling this!”

While there’s no telling why James’ “death” is such a popular search term, both he and his career are anything but, with the beauty guru skyrocketing back to fame following his drama with Tati Westbrook in May.

After losing hundreds of thousands of subscribers in wake of their feud, Charles managed to regain his 15 million subs, now sitting at over 16.4 million subscribers as of December 20.

Even ranking as the third most Googled celebrity in 2019, it looks like James Charles is here to stay — even if many of his searches involve questions like, “Why is James Charles so popular?”


FBE founders Benny & Rafi Fine called out by staff for “toxic workplace”

Published: 16/Jan/2021 19:54

by Charlotte Colombo


Benny and Rafi Fine, the two creators behind the FBE (Fine Brothers entertainment) brand have come back into the spotlight today a year after they stepped back from FBE after former employees publicly accused them of racism and a “toxic” working environment.

In an investigative article by Insider, 26 former employees spoke out about their experiences working for FBE. The company’s former head of casting, Steve Caustey, revealed that the Fine brothers used a three-tier system to rank their “reactors”, and demanded that at least 33% of the people in their “react” videos involved people in the top tier before an episode could be made.

Causey told Insider that there were “more white people at the top” of the tier, which meant that episodes ended up being predominately white.

He said in an interview with them: “It was noticeable, but I don’t think it was intentional. I feel like it might’ve started as unconscious bias, but after a time enough people brought it up that it should have been addressed.”

A former researcher told Insider that FBE staff “profit from the idea that they’re diverse without valuing it authentically. They try to capitalize and commercialize on it as much as they can.”

FBE’s lawyers said to Insider that race wasn’t a factor in decisions such as tiers and video thumbnails, with a spokesperson adding that the Fine brothers “have always endeavored to feature a majority of underrepresented voices in FBE’s content.”

What happened with FBE last year?

In June 2020, a video resurfaced of a comedy sketch Benny Fine did with fellow YouTuber Shane Dawson, wherein Benny was wearing blackface. The footage went viral and led to the two founders receiving extreme backlash.

High profile members of their ‘React’ series, such as Kennedy Zimet, made the decision to leave the channel after the footage went viral, with Zimet saying in a statement shared to Twitter that they felt “blindsided and flat out used, especially since they have not owned up to their actions by apologizing publicly or to their black cast members.”

This led to Mark Plier, who claimed to be a former producer for FBE, to claim on Twitter that the Fine brothers “wanted to benefit from the “diversity” but not benefit diversity”, alleging that YouTube video thumbnails with more than one BAME person were frequently turned down by the pair.

He also claimed that they “would frequently ask for the person of color to be on the right of the thumbnail and not the left, our only conclusion as to why that would be is the left person is the first one you’d see and thus the first impression.”

In further Tweets, Plier alleged that “the culture was so entrenched and they were so unwilling to hear our demands for changes that employee turnover became larger than the company’s actual size in just the 3 years I was there.”

The brothers released a statement apologizing for their “terrible errors of judgment” and ultimately decided to take a step back from the FBE company following the backlash.