EA share price plummets because of Apex Legends Season 2 say analysts - Dexerto
Apex Legends

EA share price plummets because of Apex Legends Season 2 say analysts

Published: 6/Jul/2019 16:53 Updated: 6/Jul/2019 17:28

by Eli Becht

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Fans of Apex Legends have been enjoying the launch of Season 2, but it hasn’t been all good news for publisher EA, as share prices dropped more than 5% in spite of, or perhaps because of, the new season.

Players waited a long time for the launch of Season 2 after over a month’s delay, and while it was able to deliver what they wanted, it appears it wasn’t enough to impress investors as EA’s share price dropped to its lowest point in five months.

Apex Legends exploded in popularity out of the gate but hasn’t been able to capture that lightning in a bottle since.

Respawn EntertainmentApex Legends Season 1 underwhelmed fans but Season 2 has impressed so far.

Twitch viewership is way down

In a report by CNBC, it’s suggested that the plummeting Twitch viewership is one reason the share prices have taken a hit. After consistently being around 100,000 concurrent viewers, the game now finds itself at a much more modest 20,000-30,000 viewer count on average. 

  • Read More: Fortnite – but that growth has undoubtedly slowed.

    NASDAQStock is trending downwards.

    However, Michael ‘shroud‘ Grezsiek has been one of the very big streamers that have consistently been streaming Apex since its launch of Season 2.

    It’s almost guaranteed that Dr Disrespect would’ve spent time on the game if not for his ban from Twitch as a result of his E3 IRL stream. When he makes his return, we’ll have to see if he decides to stream Apex or something else.

    EAApex is a hit for players but not for analysts.

    Player engagement is still going well

    Analyst Jeff Cohen said EA’s share price dropping like this is “pretty drastic and definitely feels oversold,” according to CNBC.

    Cohen does say the engagement of Apex Legends on Reddit and the number of Twitch channels streaming the game are still encouraging. 

    Respawn EntertainmentEA will want to rebound after this latest hit.

    Would cross-play help?

    An investment advisor at Gerber Kawasaki Inc says a move to cross-platform will help Apex Legends bounce back, according to Bloomberg.

    “A lot of people were expecting this season to kind of blow them out the water,” Nick Licouris, an investment adviser covering video games at Gerber Kawasaki Inc said to Bloomberg.. “I wasn’t too impressed” and EA really needs Apex Legends to be cross-platform in order to take to it to the next level. “That was one great thing that Fortnite did.”

    According to Business Insider, the update failed to ease concerns over Apex’s potential to compete with Fortnite.

    Respawn EntertainmentApex Legends has taken some hits but is still chugging along.

    For what it’s worth, Activision and Take-Two, two of EA’s competitors, fell 3.4% and 1.9% respectively so it might not be all on Apex Legends.

    Stocks fluctuating is no surprise to see and if Apex Legends continues to perform well going forward, we can expect to see the stocks bounce back.

Apex Legends

Apex Legends dev responds to complaints about “recycled” LTMs

Published: 2/Dec/2020 15:49

by Alex Garton

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An Apex Legends developer has responded to players’ complaints about bringing back old LTMs (limited-time modes), rather than adding new ones. His candid response shed some light on why Respawn continues to “recycle” LTMs and the effort that goes into perfecting them.

The debate surrounding Respawn’s continued use of recycled LTMs is not a new one. Certain members of the Apex community continue to voice their issue with the lack of all-new LTMs being added to the game.

Although there are have been numerous different limited-time modes since Apex released in 2019, Respawn brings back fan-favorites such as Armed & Dangerous and Always be Closing on a regular basis.

Although these modes are generally well-liked, some have assumed that they are recycled as a low effort means of adding ‘new’ content. However, senior game designer Daniel Klien has explained the team’s thinking.

Respawn Entertainment
‘Winter Express’ is the LTM returning with the Holo-Day Bash event.

Apex dev responds to complaints of “recycled” LTMs

Complaints surrounding LTMs on the Holo-Day Bash announcement thread led to a response from the dev. A number of players had expressed their disappointment that ‘Winter Express’ was just another “recycled” mode.

But, the game designer outlined the amount of effort that had gone into perfecting and reworking the ‘Winter Express’ mode: “between the supply ships and the new stations and a LOT of behind the scenes changes to reduce downtime it feels so much better to me.”

Despite the response, this only led to comments stating that ‘Winter Express’ was still a recycled LTM and that no new content had been added.

This led to an extremely candid statement from the developer that revealed the exact reason Respawn choose to bring back fan-favorite LTMs: “Real talk… everyone ASKS for game modes but looking at our numbers, it doesn’t seem like people play them nearly enough for us to put in the amount of effort required to make a new mode.”

This certainly offers some context to the debate surrounding “recycled” LTMs. If the player numbers don’t justify the resources needed to make a new LTM,  then why would Respawn continue to produce them?

Respawn Entertainment
LTMs are popular for a short period of time before players head back to the main modes.

It’s often difficult for developers to grasp what content a player base is looking for. Although social media can be a good indicator, it often only represents those who shout loudest, rather than the entire community.

Respawn devs remain very active and engage with players about issues, so feedback should always be encouraged.