Sony launches genius PS5 ad campaign on London Underground

Published: 18/Nov/2020 11:55

by Lauren Bergin


As part of their PlayStation 5 marketing campaign, Sony have taken over some of London’s most iconic Underground stops and transformed them into PlayStation symbols. 

The PlayStation 5 has been on the cards for a while, and the lead up to launch has certainly been exciting.

Sony have branched out with their marketing this year in an attempt to tap into all different sectors of society. Their collaboration with Travis Scott on a new set of Cactus Jack x PlayStation Nike Dunks probably wasn’t what PlayStation fans quite expected the ad campaign for the newest console to look like, but it certainly generated a lot of hype.

Now, in a bid to bring PlayStation to the forefront of everyone’s minds before the UK launch on November 19, Sony have launched a genius PS5 ad that can’t be missed.

ps5 console and controller
The PlayStation 5 is nearly here, and Sony are making sure you know it.

Sony take the PS5 to London

A Twitter post from the official PlayStation UK account shows several different London Underground signs that have had their iconic red circle transformed into the symbols seen on the PlayStation controller.

With the classic blue ‘Underground’ logo now sporting a green triangle, pink square, red circle and blue x for a backdrop, the campaign is both beautifully subtle and effective.

Located in Oxford Circus, one of London’s busiest districts, Sony has certainly picked the prime place to advertise their newest console. However, there may be another reason for this.

PlayStation trolling Microsoft?

A set of zoomed out photographs from PlayStation employee Tony Clark have received a wealth of positive responses, but specifically his photograph of the square-shaped sign has attracted a lot of attention.

In a cheeky little move from Sony, they’ve positioned their logo right outside the Microsoft store at Oxford Circus. While likely unintentional, it certainly adds a little bit of humor to what was already an amazing marketing campaign.

PlayStation UK, Tony Clark via. Twitter
The iconic PlayStation square has taken pride of place right outside the Microsoft store.

All in all, this is an amazing campaign. Positioned in a prime location and playing on one of London’s most iconic symbols, it just adds more hype, at a time where people can barely get their hands on the PS5 due to demand and short supply.

Not only this, Sony has transformed London’s Underground stations – a direct play on the fact that the console is called the PlayStation? 

Call of Duty

Dr Disrespect reveals his main complaint about Black Ops Cold War

Published: 1/Dec/2020 18:29

by Tanner Pierce


During a recent livestream, Dr Disrespect called out Treyarch for the lack of multiplayer maps in Black Ops Cold War, stating that the game should’ve had 15 maps at minimum at launch.

When Black Ops Cold War first launched, many fans were taken aback by the fact that the game only had 8 multiplayer maps available to players.

Six of them were available in one way, shape, or form during the beta, meaning fans only had two brand new ones to experience for the first time, which annoyed the community, to say the least.

Since then, it’s become a hot talking point in the community and, while the developers did release Nuketown ’84 and plan to release new maps with the start of the first season, the general consensus seems to be that the content released is just simply not enough. Now, Dr Disrespect himself has also shared the same sentiment.

Black Ops Cold War had eight maps at launch but is now up to nine thanks to the inclusion of Nuketown.

When discussing the game during a recent broadcast, the Two-Time made it clear that he’s a big fan of BOCW’s multiplayer, except for one thing – the number of maps.

“I’m having a good time, Cold War – I like it a lot, the multiplayer,” he said. “Just don’t give me two maps, cmon [David] Vonderhaar. Put 15 in the game, minimum!”

The bit about “two maps” is referring to that fact that the only maps not previously released in the alpha or the beta were Garrison and Checkpoint, which means that there were essentially only two ‘new’ ones reserved for launch.

(starts at 3:42:50 for mobile users)

Afterwards, he says he has a “bag full” of prototypes, referring to map ideas, although he’s definitely joking.

That said, the Doc does have extensive experience designing maps for shooter games, having worked on Advanced Warfare with Sledgehammer Games before releasing ‘The Arena’ in Rogue Company last month.

He may certainly get his wish for “15 maps” soon, as Treyarch have promised a lot of post-launch content in BOCW, starting off with Season 1 on December 10, which is set to introduce several 6v6 maps, along with a flurry of other new things for players to enjoy.