Gaming

Travis Scott and PlayStation tease new PS5 “Cactus Jack” Nike Dunks

Published: 23/Oct/2020 20:53

by Theo Salaun

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Travis Scott has revealed a new “TS5” teaser with PlayStation, which features a brief glimpse showcasing what appears to be a PS5 and Cactus Jack collaboration on a pair of Nike Dunk lows.

The 2020 king of collaborations, Scott, continues to up the ante. This time, he and Sony partnered to put together a teaser video, which is an obvious ode to the infamous Maxell “Blown Away Guy” advertisements from 1980.

In the social media commercial, Sony’s PlayStation headquarters are shown, followed by a few different employees who represent different aspects of the new console’s development (platform, design, and engineering). Afterward, Scott sits down, powers on a PS5, and is literally blown away.

Each employee is rocking some of Scott’s Cactus Jack merchandise, including one wearing a pair of his iconic Jordan 1 lows and one wearing a similar design, but on a pair of Nike Dunk lows. In the corner, a PS logo can be noticed by the sneaker’s heel.

It’s a short and sweet video, starting with some foreshadowing and teasing of the collaboration before finishing with a direct promotion for the PS5. An employee is seen wearing the PS5 Cactus Jack Dunks and then later, Scott himself appears to be wearing them as he kicks back and turns on the console.

In what might be obvious to those who have a keen eye for historic marketing content, the ending Scott portion of the clip is nearly a direct recreation of Maxell’s original ads from a couple decades ago. Those ads featured someone turning on one of the brand’s cassette tapes and experiencing the media quite physically. 

Similarly, Scott’s clothing, hair, and surrounding furniture are simultaneously hit with an unrelenting gust as soon as he powers on the PS5.

With the announcement from Sony that Scott has been enlisted as a “strategic creative partner,” it’s unclear exactly what the extent of this collaboration could mean. At the very least, fans can expect the two to work together on more projects.

One such project could be a pair of Cactus Jack sneakers, which would mean a three-way collab between Nike, Sony, and Scott’s own personal brand.

TRAVIS SCOTT CACTUS JACK PLAYSTATION NIKE DUNKS
Twitter, @trvisXX
The outside of the Cactus Jack x PlayStation Nike Dunks.

Scott’s sneaker collaborations typically sell out very quickly and then dominate the resale market, where resellers net huge profits just by lucking out and being among the first to invest in his reworked designs.

This sneaker follows the original Jordan 1 design, with an inverted swoosh logo on the outside, but in a contrasting colorway. Similarly, it seems to feature a PS5 logo at the heel (as other Nike and PlayStation collaborations have). It’s unknown whether these will be made available to the public or if they will be a “friends and family” symbolic release.

Entertainment

TheGrefg breaks Ninja’s world record for most-viewed Twitch stream

Published: 2/Dec/2020 1:27

by Bill Cooney

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Spanish streamer ‘TheGrefg’ has broken Ninja’s world record for most people watching a Twitch stream during the Galactus Fortnite event.

David ‘TheGrefg’ Cánovas made Twitch history while streaming the Galactus event, which marked the end of Fortnite season 4, when he had more people watching him at once than any other individual Twitch streamer ever has in history.

The Spaniard was watching and reacting to the event, and captures appear to confirm that he reached a total of 660,000 people watching his stream at the same time before Twitch unfortunately crashed.

Twitter: @ArnauVidal
A screenshot showing Grefg surpassing 660K viewers.

The previous record you might remember was held by Ninja from when he teamed up with rapper Drake, where the duo peaked at 635k viewers at once while playing Fortnite back in 2018.

This insane amount of simultaneous viewers in a broadcast was almost double the figures of the previous record, held by  DrDisrespect — now streaming on YouTube — when he had 338,000 during his return stream in February 2018.

Grefg
Grefg looking over his Twitch stats from Dec. 1

Now, the title for most-watched stream on Twitch now belongs to TheGrefg, and while there are no official figures yet, screenshots and clips definitely seem to indicate the streamer managed to bring in than 660,000 people simultaneously.

Grefg was far from the only streamer posting impressive viewer counts during the Galactus event, which actually “broke” Twitch and caused the site to temporarily crash following the big reveal. This is the big reason why the official viewer count, while definitely impressive, isn’t exactly known just yet.

The event itself officially closed out Fortnite Season 4, with the Season 5 update arriving at 9 PM PT / 12 AM ET / 5 AM GMT on Wednesday, December 2, according to Epic Games, with downtime expected to last all the way up to 1 AM PT / 4 AM ET / 9 AM GMT.

After that, the brand new season will kick off, and Fortnite fans — including Grefg — will get to check out all of the new content. Whether the streamer will be able to repeat his impressive record-breaking feat remains to be seen, but we certainly wish him the best of luck.