Social media stars Charli and Dixie D’Amelio are among two of TikTok’s most-followed and highest-paid creators on the app — but the sisters are looking to expand their reach by investing in Lightricks, creators of popular apps Facetune and Videoleap.
While many Influencers do one-off partnerships with brands, the D’Amelio family seems to be doing something a little more lucrative.
However, they’re now using their combined following of more than 200 million — and the money made off that — to invest in to emerging brands, the latest of which is Lightricks.
A look into the D’Amelio’s x Lightricks partnership
On February 23, The D’Amelios — Charli, Dixie, along with their parents Marc and Heidi — announced that they have taken an equity stake in Lightricks, a company which develops photo, design, and video-editing apps like Facetune and Videoleap.
While Lightricks didn’t disclose how much the family invested, they did confirm that the investment was separate from the $130 million the company raised in funding.
“The family are trailblazing the creator economy and continue to inspire up-and-coming creators worldwide,” said Zeev Farbman, CEO of Lightricks, in a release.
“It will be a pleasure to have the family so involved in every step of the development process,” the CEO added.
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According to Crunchbase, this is the family’s first startup venture as a collective. Charli D’Amelio herself invested in Step, a teen banking company, during their $100 million Series C raise in 2021.
In January 2022, Charli and her sister Dixie were named “the platform’s [TikTok’s] highest-paid celebrities” collectively making over $55 million in 2021 alone.
There is no telling where the family’s investment will take them, but it could just be the first of many.