Nadeshot unveils first female streamer for 100 Thieves brand - Dexerto

Nadeshot unveils first female streamer for 100 Thieves brand

Published: 22/Oct/2018 20:26 Updated: 22/Oct/2018 20:32

by Wyatt Donigan


Matthew ‘Nadeshot’ Haag’s 100 Thieves continued their expansion into content creation by announcing their first female streamer on October 22.

The organization announced popular Fortnite streamer Rachel ‘Valkyrae’ Hofsetter as the latest content creator to join the organization.


With the announcement, Valkyrae has become the first female streamer to sign with the brand, joining the likes of Nick ‘NICKMERCS’ Kolcheff and ‘NoahJ456’ on the 100 Thieves stream team. 

The news first hit social media on October 22 when 100 Thieves posted a photo with Valkyrae and Nadeshot with an accompanying message welcoming her to the team.


Valkyrae followed the announcement with a post of her own, saying that she received “10 offers” and mulled over her decision for six months before finally settling on 100 Thieves.

Talking about the signing on her stream following the announcement, Valkyrae confirmed that her contract with 100 Thieves is for one year. She further stated that she has the ability to re-negotiate and re-sign after the year is up, but the flexibility of the contract was a major reason behind her decision to sign with 100 Thieves.

While Fortnite has been a large reason behind Valkyrae’s rise to prominence here in 2018, she’s no stranger to Twitch, having been streaming since 2014.


The 26-year-old streamer just recently crossed over the 500,000 follower mark on Twitch and boasts another 462,000 subscribers on YouTube.

Valkyrae might have joined 100 Thieves on as a content creator, but she’s been dipping into the competitive Fortnite scene during both the Summer and Fall Skirmish events.

She’ll be making her first official appearance as a member of 100 Thieves at TwitchCon where she will pair with a random duo partner as part of the Stream-vitational on October 28.


Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal


Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.


He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.


“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.


However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.


The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.