Joe Rogan reveals he convinced Spotify to keep JRE podcast on video

Published: 6/Feb/2021 6:09 Updated: 11/Feb/2021 17:55

by Alex Tsiaoussidis


Joe Rogan explained how he convinced Spotify to offer a video platform for his podcast, instead of turning it into an audio-only broadcast, by referring to the iconic moment when Elon Musk smoked weed.

Joe Rogan’s podcast has produced many iconic moments in recent years. We’ve seen everything from him defend Kanye West from people who call him crazy to making his desk wider in fear of an energized Mike Tyson.

Still, nothing compares to the time Elon Musk smoked a joint on the podcast during his first appearance in Episode #1169. It was an unexpected but pleasant surprise to fans.

However, the iconic moment also played an important role in negotiations with Spotify. In Episode #1607, Joe explained how Spotify originally wanted to only do audio recordings of his podcast. But then he and his manager convinced them to include video by referring to the moment Elon Musk smoked weed.

“They created video because of the conversation we had about this podcast,” he said. “They wanted the podcast to be audio-only. And my manager was like, think about the Elon Musk moment when Elon Musk was smoking weed. That was a viral moment that only happens with video.”

“I remember I was at the airport… and I’m looking at this CNN monitor, and it shows Elon smoking weed on my podcast,” he said. “And I’m like, oh no! I was like, what have I done?”

“But those moments, those crazy viral moments, they don’t exist without video,” he added. “And my manager said that to Spotify, and Spotify was like, you’re right, and then they started working on the video platform.”

The relevant part of the podcast happens between 169:40 and 170:32.

It’s not just the viral moments that happen on the set. It’s also the studio itself. Given Joe Rogan built a new one back in September 2020, he’d want to show it off on camera.

Joe’s podcast became a Spotify exclusive after he signed a multi-million dollar deal. Some fans aren’t convinced it was the right move even though he is adamant that he had a good reason to make the switch.

Either way, they’ll be relieved to know that Spotify listened to Joe’s suggestion in this instance. They can thank Elon Musk for deciding to take a puff from the joint.


TikTok star Josh Richards and Mark Wahlberg launch Gen Z production company

Published: 23/Feb/2021 19:44

by Virginia Glaze


Sway House member and social media star Josh Richards has partnered up with actor and producer Mark Wahlberg to kick off his very own Gen Z-centric media production company.

Josh Richards is no newbie when it comes to content creation and amassing a large audience; the social media star has garnered over 2.4 million subscribers on YouTube alone, scoring another 24 million followers on his primary platform, TikTok.

However, it seems that the personality behind the smartphone screen is transitioning to broader horizons after partnering with none other than actor Mark Wahlberg’s Unrealistic Ideas production company.

Together, these two giants are forming another media production company with a focus on Gen Z viewers. Dubbed CrossCheck studios, this company aims to “cater to Gen Z content creators across all sectors of entertainment” and is “focused on becoming the premier venue for internet-native creatives.”


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Whether or not Richards’ production company will launch full-fledged movies and tv shows remains to be seen, but it has already “put together a full slate of material” and is even “actively scouting new projects.”

“This is a real passion project for me that I’m going to pour my heart and soul into,” Richards said of his new venture. “We’re going to have a lot of fun along the way and build something great together. I would like to thank Mark, Lev and Archie for believing in a 19-year-old from a small town in Ontario. Now, let’s get to work.”

“I am impressed with Josh and all of the things he’s already accomplished,” Wahlberg commented. “We are looking forward to being in business with him and joining forces with CrossCheck Studios.”

With the likes of Charli D’Amelio and her family scoring their very own reality show on Hulu and rumors of Addison Rae potentially creating a song with Nicki Minaj, Richards’ newest partnership marks yet another huge milestone for internet-based content creators moving into the mainstream limelight.

Exactly what kind of content Richards’ company will put out remains to be seen, but it’s certainly exciting to imagine young innovators taking the reigns for a new generation of media.