Jeffree Star loses 100K+ subscribers after Kameron Lester's allegations - Dexerto

Jeffree Star loses 100K+ subscribers after Kameron Lester’s allegations

Published: 18/Jun/2020 14:23 Updated: 18/Jun/2020 14:57

by Alice Hearing


Jeffree Star’s social media has bombed after he was accused of manipulation by a former friend in the beauty industry.

In the last day, Jeffree has lost more than 100,000 subscribers on his YouTube channel, 17,000 twitter followers in the last week, and around 18,000 Instagram followers on JeffreeStarCosmetics.

This comes after beauty YouTuber Kameron Lester posted an IGTV video officially cutting ties with Jeffree Star and Jeffree Star cosmetics. Kameron said that he felt like the ‘token black kid’ throughout their working relationship and that he felt manipulated and fearful.

He said: “I just felt like it wasn’t a friendship, it was never a friendship, in the beginning, to start with, it was always something, like, I was kind of like the token Black kid.”

After he began to pull away as a friend, Kameron said that Jeffree replaced him as a model in his campaign for the ‘Cremated’ line of Jeffree Star Cosmetics and that he felt it was sending a message that he was replaceable as a black man in the beauty industry.

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Speaking my personal truth.

A post shared by Kam ? (@kameronlester) on

Kameron said: “as a Black beauty boy, I have fought for my spot to be heard and seen in the beauty community… I have been told not to say anything, to keep the network and benefit from it, and I’m just not that type of person. I want to remain authentic.”

A voice memo that was allegedly sent by Jeffree in response to the video has since been leaked online and retweeted by Kameron. In the clip, he says: “You trying to flip the script and make up a bunch of lies and make me the devil, is so boring.”

YouTuber ‘TAB’ later uploaded, and then deleted, a video criticizing Jeffree’s behavior online, which was then reuploaded by another user. In the video, TAB relayed some of his experiences with Jeffree including that he had once called Gwen Stefani “a very derogatory word towards Jewish people.”

Shane Dawson, another YouTuber and very close friend of Jeffree Star, has also lost significant numbers of subscribers and followers. According to SocialBlade, his average daily follower growth on Instagram is currently -3901. He has lost almost 9,000 Twitter followers in the last week.


Charli D’Amelio cries during Instagram Live over 100M follower drama

Published: 19/Nov/2020 20:08

by Meg Bethany Koepp


Internet sensation Charli D’Amelio broke down crying during an Instagram Live broadcast on November 19 while addressing backlash over a comment she’d made about her TikTok following during a YouTube video with James Charles.

The drama started on November 16 after The D’Amelio Family posted a video to their YouTube channel in which they all sat down and had dinner with James Charles, a fellow YouTuber largely known for his beauty and makeup content.

In the upload, Charli’s upcoming 100 million TikTok follower milestone was brought up. “I wish I had more time! Imagine if I hit 100 mil a year after hitting a mil,” she said. “Was the 95 [million] not enough for you?” Charles jokingly replied, with the star quickly hitting back with, “I was just saying, like, even numbers,” while smiling and sticking her tongue out for the camera.

Fans of the TikTok sensation were divided over her comment, with some accusing her of being “ungrateful” for the following she has – something she opened up about in a tearful Instagram Live on November 19.

(Topic starts at 14:57.)

Charli D’Amelio’s tearful response to TikTok follower criticism

Charli started off her live broadcast by revealing that she’d received some awful comments from critics following the November 16 D’Amelio Family video.

“Seeing how people reacted to this, like, I don’t even know if I wanna do this anymore. Like, this is messed up stuff that people are saying!” she exclaimed through tears. “Like, people telling me to hang myself, people just like, blatantly disrespecting the fact that I’m still a human being is not okay at all!”

“You can hate on me for whatever I’ve done, but the fact that all of this is happening because of a misunderstanding, like, I just feel like that’s not okay,” she continued, before stating that she wasn’t sure if she wanted to continue making content. “If this is the community that I’m in and the community that I put myself in, I don’t know if I want to do that anymore.”

The 16-year-old then went on to explain why she made the comment in the first place, and revealed that it was because she had a surprise planned for fans. “…I don’t want you guys to think that I don’t care or think that I think you guys are numbers. I was also extremely excited because I do have something really, really amazing that’s going to help out a lot of people,” she said. “…It’s like, a huge thing that I’ve been so excited to do, and I really wanted to share it with you guys.”

According to – a real-time follower counter – Charli has lost almost one million TikTok followers due to the backlash over her original comment during the family video.

It is unclear at the time of writing whether she will be continuing to make content in the future, or whether she will indeed stop making content or at least take a break over the situation. As always, keep it locked to Dexerto for any developments.