Jeffree Star loses 100K+ subscribers after Kameron Lester's allegations - Dexerto

Jeffree Star loses 100K+ subscribers after Kameron Lester’s allegations

Published: 18/Jun/2020 14:23 Updated: 18/Jun/2020 14:57

by Alice Hearing


Jeffree Star’s social media has bombed after he was accused of manipulation by a former friend in the beauty industry.

In the last day, Jeffree has lost more than 100,000 subscribers on his YouTube channel, 17,000 twitter followers in the last week, and around 18,000 Instagram followers on JeffreeStarCosmetics.

This comes after beauty YouTuber Kameron Lester posted an IGTV video officially cutting ties with Jeffree Star and Jeffree Star cosmetics. Kameron said that he felt like the ‘token black kid’ throughout their working relationship and that he felt manipulated and fearful.

He said: “I just felt like it wasn’t a friendship, it was never a friendship, in the beginning, to start with, it was always something, like, I was kind of like the token Black kid.”

After he began to pull away as a friend, Kameron said that Jeffree replaced him as a model in his campaign for the ‘Cremated’ line of Jeffree Star Cosmetics and that he felt it was sending a message that he was replaceable as a black man in the beauty industry.

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Speaking my personal truth.

A post shared by Kam ? (@kameronlester) on

Kameron said: “as a Black beauty boy, I have fought for my spot to be heard and seen in the beauty community… I have been told not to say anything, to keep the network and benefit from it, and I’m just not that type of person. I want to remain authentic.”

A voice memo that was allegedly sent by Jeffree in response to the video has since been leaked online and retweeted by Kameron. In the clip, he says: “You trying to flip the script and make up a bunch of lies and make me the devil, is so boring.”

YouTuber ‘TAB’ later uploaded, and then deleted, a video criticizing Jeffree’s behavior online, which was then reuploaded by another user. In the video, TAB relayed some of his experiences with Jeffree including that he had once called Gwen Stefani “a very derogatory word towards Jewish people.”

Shane Dawson, another YouTuber and very close friend of Jeffree Star, has also lost significant numbers of subscribers and followers. According to SocialBlade, his average daily follower growth on Instagram is currently -3901. He has lost almost 9,000 Twitter followers in the last week.


TikToker Sienna Mae slammed by fans for “privileged” trip to Hawaii

Published: 28/Nov/2020 22:54

by Charlotte Colombo


TikTok star Sienna Mae faced backlash from fans after she posted a TikTok of herself going on a spontaneous trip to Hawaii.

TikToker Sienna Mae found herself at the receiving end of criticism recently after she posted a TikTok implying that she had gone to Hawaii to surprise her boyfriend, fellow TikTok star Jack Wright.

In a video posted on her TikTok, she can be seen receiving a text from her boo, who was already in Hawaii, saying how he “wished [she] was here” before throwing clothes in a suitcase, driving to the airport and surprising Wright on a Hawaiian beach.


♬ Oh No – Kreepa

Due to the current health crisis, fans didn’t react well to Mae’s trip. Several TikTok users reminded Mae in the comments that “we are in a p*ndemic”, with one TikTok user quipping that they “can’t even go to the store” due to the current restrictions.

In response to the backlash, Mae commented on her original TikTok claiming that she flew to Hawaii for work and had tested negative prior to her arrival.

sienna mae tiktok comment
TikTok: Sienna Mae
Mae reassured fans that she had tested negative and was taking all the necessary precautions during her trip.

However, for fans on Twitter, this wasn’t good enough. One user said: “She’s privileged enough to have a job that she can comfortably work from home with and make thousands of dollars a DAY. Why exactly does she have to go to Hawaii?”

Meanwhile, another Twitter user cast doubt over Mae’s claims, joking: “Yeah right! I’d like to know what job lets you run off to Hawaii! How can I get hired there?”

Mae is yet to publicly comment further on this backlash.

Who is Sienna Mae?

Sienna Mae Gomez is a California-based TikTok star who has seen exponential growth in popularity during the late summer/early autumn of this year.

Although she is only sixteen years old, she has already grown a sizeable platform due to her entertaining dance videos and content advocating for body positivity. She currently has 10.7 million followers on TikTok and 1.3 million followers on Instagram.

While some TikTok stars gained their platform over time, Mae’s rise to TikTok stardom was fairly rapid, with TheNetline reporting that she gained 1.5 million TikTok followers in two weeks.

sienna mae photo
Instagram: Sienna Mae Gomez
Alongside her work as an influencer, Sienna Mae is also an outspoken advocate for body positivity.

Many would be intimidated by such a rapid rise to fame, but in an interview with The NetLine in September, Mae said: “I love it. I wouldn’t change it for the world. This is what I have been saying I’ve wanted to do ever since I came out of the womb. I’m really happy and I really am thankful for the support. I am ecstatic about my TikTok fame.”

Mae has been dating Jack Wright since October, with the two confirming their relationship with a kiss at Saddle Ranch on 12 October. She met Wright at the high school they both attend.