How to buy Addison Rae's ITEM Beauty makeup line - Dexerto

How to buy Addison Rae’s ITEM Beauty makeup line

Published: 11/Aug/2020 19:07

by Virginia Glaze


Addison Rae is more than a viral TikTok star; she’s even come out with her very own makeup line, just a few weeks after the release of Charli and Dixie D’Amelio’s own collaboration with Morphe, and we’ve got all the details you need to snag your fave products from your favorite TikToker.

While news surrounding Addison’s next venture — outside of her new podcast with her mother — has sparse, the influencer teased this upcoming project in a Tweet on July 27, posting a link to a website where users could enter their email to get “first dibs on something good.”

Touting the phrase “Confident, but not cocky,” fans were speculating everything from a future clothing line to perfume, but it turns out Rae had a totally different plan in mind.

Addison Rae's ITEM Beauty website portal.
ITEM Beauty
Addison Rae shared a cryptic link to an ITEM Beauty portal, where users could enter their email for the chance at getting “first dibs on something good.”

What exactly is Addison’s new makeup line?

Instead, Rae is launching her very own makeup line. Dubbed ITEM Beauty, the project was created in collaboration with brand incubator Madeby Collective and IPSY — the very same brand famous for sending makeup samples to buyers in monthly bags.

As per a statement from the brand, ITEM beauty has been specifically made for Gen Z consumers, and features makeup products “infused with clean, science-backed ingredients.”

What will be included in Addison’s ITEM Beauty line?

Addison’s debut makeup collection includes six key products: Mascara, jelly eyeshadow, brightening powder, brow definer (we all know Addison loves the boy brow), lip oil, and a contour duo.

Addison Rae poses for ITEM Beauty promotional photos.
ITEM Beauty
Addison Rae’s new makeup line, ITEM Beauty, will include several makeup staples that range from $12 -$22 per item.

How expensive will ITEM Beauty be?

According to the line’s press release, items will range in price from $12 – $22 each:

  • Lash Snack lengthening mascara, $14 MSRP
  • Lid Glaze hydrating jelly eyeshadow, $14 MSRP
  • Powder Hour brightening powder, $22 MSRP
  • Cheek Money bronzer duo, $16 MSRP
  • Lip Quip lip oil, $12 MSRP
  • Brow Chow brow definer, $14 MSRP

Where can you buy ITEM beauty products?

ITEM Beauty officially launched on August 11 and is be available for purchase on

“I wanted to create a brand that supports individuality in a very real and authentic way,” Rae said of her new line. “…I want to be able to put something on my face that I can feel good about—clean products with ingredients that are good for my skin and enhance, not mask, my features. It’s about embracing all your imperfections because they all play a part in what makes you truly unique.”

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A fresh fix for your look and life. #wereanitem

A post shared by item beauty (@itembeauty) on

Rae’s ITEM Beauty launch closely follows the D’Amelio sisters’ own collaboration with Morphe, in what was deemed a “natural” product line that fits the duo’s signature “no makeup, makeup” style.

With Addison making concentrated efforts to boost body positivity and healthy self-love to fans throughout her career, it stands to reason that her slogan for ITEM Beauty is “confident, but not cocky” — giving her viewers an exciting product line to look forward to as TikTok creators continue to dominate the social media scene.


Joe Rogan stunned by Matthew McConaughey’s insane weight loss story

Published: 23/Oct/2020 15:36

by Georgina Smith


Joe Rogan was left shocked after hearing the crazy lengths that hugely popular American actor Matthew McConaughey’s went to to lose 50 pounds for his role in Dallas Buyers Club.

Joe Rogan has seen his fair share of top billed guests make his way into his podcast studios, both new and old. Some of his most well known guests include Elon Musk, Post Malone, and other famous faces across YouTube, business, Hollywood, and just about every conceivable entertainment sector.

He even recently set up a long anticipated episode with Kanye West, but their meeting was promptly cancelled along with several other episodes after one of the staff members revealed he needed to self-isolate.

However, fans of the podcast were treated to a huge celebrity from an entirely different industry in a prerecorded episode – actor Matthew McConaughey.

Poster image for the film Dallas Buyers Club
Truth Entertainment / Voltage Pictures
The 2013 was an enormous success, largely thanks to Matthew McConaughey’s highly regarded performance.

Matthew McConaughey on the Joe Rogan Experience podcast

Matthew has starred in films such as the Wolf of Wall Street, Contact, and of course 2013 film Dallas Buyers Club. He enacted AIDS patient Ron Woodroof’s heartbreaking story, and underwent an enormous physical transformation for the role.

As he shares with Joe Rogan, the actor lost over 50 pounds in the process of preparing for the challenging acting experience, dedicating himself to accurately portraying the story as true to life as possible.

“I weighed 135. And you know this, I was not torturing myself,” Matthew explained. “I was militant. The hardest part was making the damn choice. It was my responsibility.”

Topic begins at 1:19

With regard to the process of losing the weight, the actor said that he gave himself five months of a diet consisting of “tapioca pudding or whatever, three egg whites in the morning. Five ounces of fish couple vegetables for lunch, five ounces of fish couple vegetables for dinner.”

He said this is the diet that caused him to lose an insane 2.5 pounds a week, without any exercise. However, Joe was shocked to hear that Matthew was able to drink “as much wine as he wanted to drink,” joking “what kind of diet is this?”

“What I learned from it is that the body is more resilient than we give it credit for. The power I lost from the neck down equally or more sublimated to the neck up. My mental gain was so acute and so on point, that I was clinically smart.”

The incredible story was an insight into just how dedicated the beloved actor is to his roles, and certainly stunned Joe and the podcast viewers.