Who is Sketch? Viral Twitch streamer takes over the NFL

A popular Twitch streamer known as ‘Sketch’ is taking over social media and even making waves in the NFL. Here’s everything you need to know about him and why he’s going viral.

If you’ve been using TikTok recently, you’ve probably come across a few clips of a Twitch streamer called ‘Sketch’ — as well as plenty of netizens imitating his mannerisms in their own videos.

The 25-year-old creator whose real name is Kylie Cox has only been making content for about a year but already found widespread success and a loyal fanbase. Sketch explained he started streaming on TikTok in the summer of 2023 before shifting his focus to Twitch instead.

At first, Sketch says that he received quite a bit of hate from his streams due to having bad eyesight and a difficult time reading his chat… but now he’s one of the biggest personalities on the net, boasting over 803,000 followers on Twitch and 1.8 million on TikTok.

Sketch is a favorite among viewers for his humorous mannerisms and catchphrases, with one of his most popular being a chipper, “What’s up, brother?” In fact, it is this particular phrase that went viral on TikTok in March after a user challenged women to walk up to their boyfriends and say it to them.

Despite some speculation from viewers, Sketch has confirmed that he does not have a condition, as told in an interview with Bradley Martyn. However, he says he does have a ‘tic’ with his fingers when he gets excited and admitted that he’s a “very anxious” person.

Sketch is also known for his friendship with Jynxzi, another prominent streamer who rose to fame on Twitch late last year. A clip of the two having a Facetime call went viral on Jynxzi’s stream, spawning the viral “what’s up brother” trend.

The streamer also has a big love for football and played the sport in high school, something that’s caught the attention of several big players in the NFL, who have created their own videos mimicking Sketch’s viral catchphrases.

Even the official NFL TikTok account posted a video using a clip from one of Sketch’s streams with his famous line: “Special teams, special plays, special players.”

It’s not just the NFL that’s obsessed with Sketch, either — professional golfers are also imitating the streamer, as seen when Bryson DeChambeau celebrated at the 2024 Masters Tournament using Sketch’s popular “thank you brother” line.

Sketch is known for streaming games like Madden, Rainbow Six Siege, Fall Guys, and of course watching football games with his viewers.

His hilarious reactions to big plays from his favorite teams have frequently gone viral online, with one notable occasion being the time he crawled along the floor pretending to be a dog and urinated on the mascot of an opposing team.

Overall, Sketch is well-liked for his upbeat personality, humorous mannerisms, and entertaining live streams, with many fans saying the internet “made the right person famous.” It doesn’t look like his rise to fame is slowing any time soon, as bigger-name collaborations and brand deals are speculated to already be on the horizon.