Tfue finally responds to FaZe H1ghsky1's Twitch ban - Dexerto
Entertainment

Tfue finally responds to FaZe H1ghsky1’s Twitch ban

Published: 18/Jun/2019 18:52 Updated: 22/Jan/2020 12:50

by Virginia Glaze

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Popular Fortnite pro Turner ‘Tfue’ Tenney is in the middle of a heated legal battle with esports giant FaZe Clan – a battle that saw young pro Highsky1’s social media accounts disabled across the board.

Tfue’s lawsuit against FaZe claimed that Highsky1 had only been eleven years old at the time of signing with the group, contrary to FaZe’s announcement that he was a 13-year-old Fortnite prodigy.

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H1ghsky1 himself later admitted this fact, explaining that he’d lied about his age in order to pursue his dreams, which resulted in him losing access to his Twitch, Twitter, and even Instagram accounts.

h1ghsky1, InstagramFaZe h1ghsky1 stirred controversy across the net, after Tfue’s lawsuit against FaZe Clan alleged that the young Fortnite pro had only been 11 years old upon being signed to the esports org.600https://www.instagram.com/p/ByX-9hPpAb8/?utm_source=ig_web_copy_link

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While many accused Tfue of being responsible for the debacle, Tfue himself remained quiet on the subject, until YouTube celebrity news outlet The Hollywood Fix caught up to him for an interview.

In their video on the topic, Tfue admits that he “feels bad” about H1ghsky1’s bans, and had even looked into speaking with Twitch about lowering their age requirements for streaming.

“That whole situation I can’t really go too in depth about,” he began. “I do feel bad about the situation. I was looking into trying to maybe lower the age – the minimum age requirements for Twitch, maybe.”

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[Timestamp: 0:37 for mobile viewers]

Tfue went on to clarify that he wanted Highsky1’s Twitch account to be reinstated, hoping to lower the minimum age to twelve – h1ghsky1’s current age.

That wasn’t the only drama Tfue spoke out on, either; he likewise divulged some information regarding his strained relationship with FaZe co-owner Ricky Banks, who’d lashed out in anger after Tfue’s lawsuit went live.

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FaZe Banks, InstagramThe relationship between FaZe Banks and Tfue is a strained one, after Banks called Tfue a “selfish asshole” for his lawsuit against the org.600https://www.instagram.com/p/BnJwW8cnwhS/?utm_source=ig_web_copy_link

“I’ve been taking some time off to clear my head, and figure out all this stuff from a business side of things,” he said of their friendship. “They [FaZe] sent me a bunch of contracts, but…”

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“You weren’t really feeling any of them, though,” the interviewer continued, prompting a “Yeah” from Tfue.

Tfue’s statement follows the reinstatement of H1ghsky1’s Instagram account, which saw a video of the youngster uploaded to Twitter, showing him running about the Clout House in joy despite their ongoing legal troubles.

Tfue is one of Twitch’s most popular content creators, boasting over six million followers on the platform as of June 18.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.