Streamer NymN creates the perfect Dr Disrespect song - Dexerto
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Streamer NymN creates the perfect Dr Disrespect song

Published: 6/Jan/2020 11:50 Updated: 6/May/2020 10:31

by Connor Bennett

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Twitch streamer NymN created a pretty perfect signature tune for Dr Disrespect from scratch by using some of his most iconic on-stream calls and backing tracks. 

Aside from being able to showcase their high-level gameplay or take part in chats with their fans, Twitch also gives streamers the chance to show off some of their other talents.

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Some of the most impressive content comes from the music category, where unsurprisingly, streamers can play and curate music. 

Dr Disrespect/Twitch
Twitch: Dr Disrespect
The Doc is easily one of Twitch’s most popular streamers and has his own signature music.

During his January 4 stream, NymN had been showing off his ability to make music using programs and a keyboard when he zeroed in on creating a tune around The Doc.

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While some fans wanted him to create a meme beat, using other streamers like Felix ‘xQc’ Lengyel and classic Twitch jokes, it was all centered around the Two-Time back-to-back video game champion.

NymN did seem to have things pretty nailed down, recanting stories of how he’s made music in the past, he had to seek some help from a few YouTube tutorials to get things completely Doc-like. He even dug into the Doc’s stream history for a few soundbites.

After a few hours of hard work, getting everything right, NymN had a pretty impressive tune on his hands and walked away from his stream as it debuted, in full. 

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In pretty awesome fashion, it kicked off with a speech from The Doc himself, welcoming fans to the now-retired Slick Daddy Club before dropping into the synth-wave tunes have become synonymous with his streams and highlights. 

The Two-Time’s voice even reappeared before the beat took a twist as well, as Nymn dropped in a classic “Raul” call-out from the leader of the Champions Club.

Now, while the two-minute-long tune might fit pretty perfectly in with the Doc and his channel, it might not get a proper airing on his stream as he does have his own set music.

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That’s not to say that it won’t at all – someone will probably bring it to his attention before long – but it might not be able to secure a spot on his playlists in the immediate future.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.