Myth reveals how he plans to claim Tfue's top spot on Twitch - Dexerto
Entertainment

Myth reveals how he plans to claim Tfue’s top spot on Twitch

Published: 28/Oct/2019 1:56 Updated: 28/Oct/2019 5:14

by Isaac McIntyre

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As one of the world’s biggest streamers, Ali ‘Myth’ Kabbani has millions of fans and boasts the second most followers on Twitch. Now, he has eyes for the site’s top spot, and has revealed a cheeky plan to knock stream-king Turner ‘Tfue’ Tenney off his perch.

Following Michael ‘shroud’ Grzesiek’s shock move to rival streaming website Mixer last week, Myth found himself stepping straight into Twitch’s silver-spot behind Tfue, who himself claimed first place after Tyler ‘Ninja’ Blevins abdicated the throne on August 1.

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After moving into second place, Myth seemed to set his eyes on the Twitch crown. The only problem is, Myth’s 5.5 million followers pale in comparison to Tfue’s platform-leading 7.1 million, all of which has been tracked by streaming analytics website TwitchMetrics.

Twitter: ShroudShroud’s shock move to Mixer fired Myth into second for Twitch followers.

Kabbani took the time to celebrate his promotion to second-place after shroud’s departure, sharing that he was “now the second most followed Twitch streamer” on October 27, before attempting to set the wheels in motion for his cheeky plan.

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  • Read more: Destiny megastar Cory ‘KingGothalion‘ Michael, Myth seemed to realize he could use that to his advantage.

    Twitch: MythMyth is eyeing a move into Twitch’s top spot over current king Tfue.

    With the 1.6 million-follower bridge potentially a hefty one to break down if he wanted to put his name atop the Twitch leaderboard, the Team SoloMid star instead called on the Microsoft-owned streaming company to make just one more move to help him out.

    “@WatchMixer get this Tfue guy the f*ck outta here for me,” Myth asked on Twitter, knowing if Tfue departed for Mixer he would have a clear path straight to the top. “Please, and thank you.”

    The TSM star’s lighthearted jibe at Mixer and Tfue may have been in good fun, but streaming fans across the internet are already trying to puzzle out who Mixer may claim next.

    Superstar names like Imane ‘World of Warcraft personality Asmongold have been thrown around as potential choices, while Dr Disrespect told his followers to “do your damn research” before linking him to a cashed-up platform swap.


    • Read more: Fortnite star.

      Whether or not Tfue, or any other major Twitch star for that matter, leaves their long-term tenure at Twitch for the new shores of Mixer, it seems the broadcasting platform has already achieved its aim — fans across the internet can’t stop talking about the website.

      And for Myth, the boost into second is an added bonus, and one he’s sure to take full advantage of as he continues to make the switch from Fortnite, into a full-fledged variety streamer.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.