Mixer upped their game with the acquisition of elite Fortnite streamer Ninja on August 1, 2019. They then followed this up on October 24 when they poached FPS legend Shroud just one day before Modern Warfare released.
Now that Mixer has secured two of the biggest streamers on the planet with both Fortnite and CoD covered, there are a number of directions they could go to further build their streaming empire and compete against Twitch.
Here are five streamers Mixer could be looking to acquire next, and branch out into new territory.
— Michael Grzesiek (@shroud) October 24, 2019
Felix ‘xQc’ Lengyel
The former Overwatch League pro turned variety streamer is one of Twitch’s most controversial, yet entertaining stars.
The French-Canadian originally made a name for himself as an Overwatch tank player specializing in his skill with the hero Winston. While his time in the Overwatch League was short-lived and filled with controversy, that drama helped grow his popularity.
In addition to streaming the first-person shooter, xQc has become an elite variety streamer. According to the third-party tracking site Twitchmetrics, Lengyel has the most-watched variety channel, and is the fifth most-watched overall.
He will play anything from dating sims, Sea of Thieves, Super Smash Bros., and Fortnite. Combine his eccentric, hyper personality – which some consider to be the embodiment of Twitch chat – and you have a natural entertainer.
With Overwatch 2 being hinted at, having a seasoned pro streaming the game would be crucial for Mixer’s success. Not only would they be landing Twitch’s top variety streamer, but they’d also be setting themselves up to cover their bases when it comes to Overwatch as well.
It shouldn’t come as a shock that the Two-Time makes the list as it’s near impossible to talk about streaming icons without mentioning Doc.
Dr Disrespect talks the talk, backs it up and does so with what is arguably the best production out of any streamer on Mixer, Twitch, YouTube, or Facebook. His stream intro is iconic, the graphics are top notch, and overall, his broadcast is more of a show than a standard stream.
The gaming champion isn’t locked down on one game either, but like shroud, specializes in first-person shooters like Apex Legends, and Call of Duty.
Despite being in his mid-30s, the Two-Time can hold his own against the best of the best, and is known to clutch out highlight reel plays on a consistent basis.
Where Doc shines brightest could be in his social media reach, boasting an impressive 1.2 million followers on Twitter. This would be crucial for promoting his potential Mixer streams, making him a prime target for Microsoft’s platform.
Given shroud and Doc’s friendly rivalry, getting the two together could pay dividends by putting fans of both streamers on the same platform.
The Texas-native isn’t just a great WoW player – he plays the game in style. Whether it’s commanding his allies in battle while Lord of the Rings music appropriately plays in the background, or giving a hot take about a recent gaming controversy, Zack delivers.
Asmongold is a mammoth on Twitch, and is the third most-watched channel overall according to TwitchMetrics, which is incredible considering he is a Warcraft streamer.
While he may not have the biggest Twitter following with under 200K, his Twitch numbers are the biggest selling point. The streamer has over one million followers on the streaming platform, and could bring a lot to Mixer in the form of MMORPG players.
With fans still rejuvenated over the launch of WoW Classic and more in the “world” of Warcraft potentially on the way, locking up Asmongold would be a major blow to Twitch.
Best yet, is that the streamer fills a void that isn’t filled by anyone else on this list, so it would create minimal competition amongst Mixer streamers.
Imane ‘Pokimane’ Anys
When it comes to female streamers who strive on creating the best content possible, few come close to competing against Pokimane.
The Moroccan-Canadian Just Chatting icon keeps the drama to a minimum unlike other big-name females, and hasn’t relied on controversy to build up her brand.
Just Chatting has skyrocketed in popularity on Twitch, and Pokimane may be the best streamer to bring the phenomenon to Mixer.
As far as popularity goes, the 23-year-old is the complete package. On Twitter, she boasts over 1.3 million followers, over 4 million on Instagram, and closing in on 3.5 million over on Twitch.
With multiple ways to advertise her broadcast and a following that won’t overlap with other Mixer sensations, Pokimane could make a major impact on the streaming wars.
When it comes to variety, MoonMoon is another streamer whose entertaining personality and assortment of games would be a lock for Mixer.
MoonMoon plays everything from Diablo to Super Mario Maker – and having a popular Nintendo streamer in particular join the platform’s ranks could tap into a very unique market.
Since joining Twitch in 2016, Moon has amassed nearly 900,000 followers, and according to TwitchMetrics, is the 38th most-watched streamer on the website.
What makes this even more impressive is the fact that unlike others on this list, MoonMoon doesn’t show his face, creating a more gameplay-immersive stream.
With ten hour streams every weekday, he would be a force on Mixer and yet another controversy-free star to take the Microsoft-owned platform to the next level.