How SSSniperWolf gets more views on YouTube than MrBeast

Published: 21/Feb/2021 5:03

by Alex Tsiaoussidis


Jimmy ‘MrBeast’ Donaldson is one of YouTube’s biggest content creators. However, the throne is being rivaled by Lia ‘SSSniperWolf’ Shelesh, and YouTuber Paddy Galloway knows the reason why. 

MrBeast has over 70 million subscribers over his numerous YouTube channels. However, his viewership numbers are being rivaled by a YouTuber who half only a third of that amount.

According to an analysis by Paddy Galloway, a YouTuber with 200,000 subs himself, he believes SSSniperWolf — a Call of Duty player turned reaction channel star — has cracked the code.

“SSSniperwolf has gone from a Call of Duty gamer girl to the biggest reaction channel on YouTube,” he said. “And listen to this, right now she’s getting more monthly views than MrBeast’s main channel. 

“Now, of course, she uploads more videos,” he added. “But it still poses an interesting question. What is SSSniperWolf doing that is different [from] other YouTubers?” He concluded it all boils down to three simple factors.

Paddy Galloway SSSniperwolf MrBeast

Factor One: Making Evergreen Videos

The first point he mentions is that she switched to making evergreen videos. “She has managed to make her channel an evergreen machine,” he said. “[They’re] videos that don’t have an expiry date. 

“It doesn’t matter if the viewer sees the video seven days after it was uploaded or seven months. The content is still relevant and interesting,” he added. “The majority of Lia’s uploads in recent years have this trait, which is why they continue to pull in residual views over time.”

“A lot of reaction channels are based around the latest trend or meme. But Lia essentially reacts to evergreen content herself,” he said. “She curates a list of highly viral videos from social media, YouTube, or TikTok, and then builds an evergreen theme around them.”

Paddy Galloway SSSniperwolf MrBeast

Factor Two: Trapping The Viewer

The second point he mentions is that she “traps the viewer in her content.”  He says, “it’s important to squeeze as much watch time as your viewer as possible. Lia does this by eliminating her exit points, which are moments in a video that cause people to leave.”

Some examples of her doing that include a three-second intro, getting into the reaction early, cutting all bridging sentences, and dynamic editing with fast-paced cuts, zooms, and effects.

Paddy Galloway SSSniperwolf MrBeast

Factor Three: Becoming A Clickbait Master

The third and final point he mentions is that she’s become a clickbait master. She uses vivid colors in her thumbnails mixed with images that evoke a sense of curiosity. However, more importantly, she uses dramatic expressions such as being puzzled, shocked, and happy.

“Combing these three aspects makes SSSniperwolf’s thumbnails irresistible for her audience. Think about it. The bright colors capture your attention, the emotion draws you in, and the source image means you just have to click to find out,” he said.

Paddy Galloway is adamant that these three factors are the main reason why SSSniperwolf’s channel has eclipsed MrBeast’s — at least, in monthly views.

It’s not because of her appearance or because of ‘simps.’ It’s because she’s figured out a way to beat the YouTube algorithm, or rather, get the most out of it.


Sway House respond to allegations of steroid use

Published: 23/Feb/2021 22:16

by Virginia Glaze


Popular TikTok group ‘Sway House’ has long been under public scrutiny for their physical appearance, with many critics accusing the influencers of using steroids to achieve their gains — and now, the entire group has spoken out about the rumors.

The Sway House is comprised of a slew of top-tier content creators, including the likes of Bryce Hall, Josh Richards, Griffin Johnson, and Blake Gray, who boast millions of followers between them across multiple social media platforms.

On February 23, the group got together to address popular rumors and speculation about them, using questions specifically provided by their own fans via Twitter.

One of the more popular assumptions about these TikTokers has been spread around many times before, which claims that the group collectively takes steroids and other such enhancers to boost their workout results.


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A post shared by Bryce Hall (@brycehall)

While Bryce Hall has admitted to steroid use before, the entire group had yet to speak on the issue as a whole, which came up during their February “assumptions” video.

“I guess I can’t really say anything on this one,” Hall laughed.

“Griffin takes like, fake steroids though,” Richards joked. “He’s not even a full committer!”

“Oh yeah, he gets ‘test boosters,’” Hall replied. “Just shoot it up in the butt!”

“Dude, I literally only take vitamins!” Griffin retorted. “They help increase your natural testosterone levels!”

(Topic begins at 3:00)

The jokes against Griffin come as a humorous turn of the tables, after Tayler Holder grilled Bryce Hall about his own purported steroid use in December. During their humorous Q & A session, Hall did admit that he had used steroids in the past, but had since gone back to being “all natty.”

“Yes, I did,” Hall laughed. “So do so many other people, so f**k you guys! More plates, more dates. You guys were correct!”

“Let me tell you, I’m not encouraging any of my viewers to do it,” he added. “I just wanted to get big. I’m off now, I’m all natty now. Fully.”

(Topic starts at 1:50)

While the accusations of steroid use among the rest of the group remain as mere allegations, it’s important for fans to remember that their favorite influencers likely have a slew of resources at their disposal to obtain such bodies, and that being completely shredded isn’t a totally realistic body goal to set for everyone.