Asmongold explains why explosive Twitch fame is bad for new streamers - Dexerto

Asmongold explains why explosive Twitch fame is bad for new streamers

Published: 30/Apr/2020 8:58

by Isaac McIntyre


Popular World of Warcraft star Asmongold has warned aspiring streamers against banking on explosive Twitch growth to “make it big” on the platform, and suggested it may even kill all momentum completely if handled wrong.

Becoming the next internet sensation is every aspiring streamer’s dream, and it does happen, on occasion. A viral TikTok clip fired Neekolul into Twitch stardom. Humble Kiwi woodcarver Broxh also found himself ⁠— albeit less happily — in the spotlight after viral success.

It isn’t always sunshine and roses though, veteran streaming star Asmongold has warned. In fact, he sees it as one of the worst ways to grow a channel, especially when the popularity is more than a small-time streamer can control.

Asmongold during a streamon Twitch.
Twitch: Asmongold
Asmongold is one of Twitch’s biggest streaming stars, and knows a thing or two about building a fanbase. He has 1.3 million followers.

According to the World of Warcraft streamer, any time a Twitch channel sees an explosion in popularity, hundreds of new fans pour in to “see the hype.” These viewers ⁠may seem positive, but too many too quickly spell trouble, he said.

The problem? If a Twitch star doesn’t build an actual community from the ground up, full of fans who understand inside jokes, and the vibe of the stream, the streamer can “quickly find themselves a stranger in their own community.”

“Whenever a stream grows very quickly, and sees a large surge in popularity, it is extremely hard to create and cultivate and keep those inside jokes and the inside irony behind the jokes as pure as they originally were,” he said.

Asmongold has been building his 1.3-million strong Twitch fanbase since mid-2016. Now he's reaping the rewards.
Twitter: Asmongold
Asmongold (pictured in 2012) has been building his Twitch fanbase since mid-2016, and his WoW following for even longer.

Asmongold ⁠— who recently took a four-month break from streaming to give himself a mental reset ⁠⁠— said he believes building a meaningful connection with fans is how a streamer gets, and remains, big on Twitch.

“The key is trust. The reason that’s important inside a community is because it not only creates a community where you ⁠— the streamer or content creator ⁠— is comfortable, but your fans are comfortable too,” he explained.

“If you find yourself growing too quickly, take a step back. Focus on building a core Twitch community. Make sure you know you have a lot of people watching you, and be aware of that when you’re creating content. Get away from inside jokes.”

For mobile readers, the related segment begins at 7:48 in the video below.

Asmongold isn’t the only streamer to speak out about the hidden negative side of explosive fame either ⁠— Neekolul commented on her “draining” rise to stardom soon after she hit the big time on the Amazon-owned website.

Long-term Twitch star Rachell ‘Valkyrae’ Hofstetter, who now streams on Youtube, has also recently weighed in on the struggles of internet fame. She admitted she’s “always paranoid,” and struggles with that a lot in her career.


NRG unveils insane $10 million ‘Gaming Fantasy Factory’

Published: 19/Nov/2020 2:45 Updated: 19/Nov/2020 2:58

by Brad Norton


American organization NRG Esports has revealed the ‘NRG Castle,’ an over the top, $10M gaming facility designed to mirror Willy Wonka’s Chocolate Factory but for esports competition and content creation.

Custom gaming facilities have been all the rage throughout 2020. From the fresh 100 Thieves Compound unveiled in January to a multimillion-dollar Fortnite team house, many top orgs have been jumping on the trend.

NRG is the latest to reveal its very own property in Los Angeles with the NRG Castle. While it’s not an actual castle from the outside, it’s an enormous, multi-level spot with one of the more unique looks in the industry. It’s not a standard house, nor is it a traditional office space.

It’s a fully customized facility designed from the ground up to have a completely original look. Here’s what’s inside the 20,000 square foot “Gaming Fantasy Factory.”

NRG Castle tour
YouTube: NRG Esports
The NRG Castle has been designed as a hub for viral gaming content.

Right when you enter the so-called castle, you’ll be met with a red carpet leading into an open area with a custom screen. A huge projector is all set up with one of every single gaming console equipped. 

“You can technically play every video game ever created on this giant movie screen,” Executive Producer Grady Rains explained.

While that’s an eye-grabbing introduction to the facility, it then leads through to a one of a kind, million-dollar “double-decker gaming couch.” On the bottom, there’s a circular couch to lay in while gaming. However, there’s also a ladder to reach a second floor, along with a slide to quickly get back down. 

NRG Castle tour
YouTube: NRG Esports
A $1 million gaming couch fits right in with the crazy design of the NRG Castle.

All of that for a single couch is certainly fitting with the broad idea for the NRG Castle. The LA facility was “made specifically for the creation of over the top and viral gaming content.”

Adding to this over the top theme, water fountains aren’t just regular water fountains here. Instead, they “spit out energy drink.”

Of course, there’s actual office space tucked away in the building as well. It’s already come in handy back to back Overwatch League champions the San Francisco Shock.

This is only the grand reveal of the NRG Castle, so expect to see tons of unique content coming out of this location in future.