Asmongold baited into giving game 'free' promotion with cheeky trick [UPDATED] - Dexerto
Entertainment

Asmongold baited into giving game ‘free’ promotion with cheeky trick [UPDATED]

Published: 25/Oct/2019 4:57 Updated: 27/Oct/2019 13:52

by Brad Norton

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Update: Battlestate games has reached out to Dexerto to clarify that they had no involvement with the clip being shown on Asmongold’s stream. It appears a random user impersonated the developers of Escape from Tarkov. Team Lead Nikita Buyanov states “it was not me or anybody in the company.”

Completely ignoring traditional means of marketing, the Escape from Tarkov developers managed to still show off their new trailer when they baited Twitch star Asmongold into promoting their title for ‘free’.

Video game developers often pay large sums of money to the most popular content creators in order to promote their upcoming video games to the masses, but developers of the realistic first-person survival RPG Escape from Tarkov took a slightly different approach.

Primarily known for his World of Warcraft broadcasts, Asmongold has a following of over 1.2 million on Twitch and stands among the top of the pack in the MMO space, and the Escape from Tarkov devs took full advantage of the WoW Classic star’s audience reach in the cheekiest way.

Battlestate Games - Escape from TarkovThe Escape from Tarkov devs took full advantage of Asmongold’s media share stream.

In one of Asmon’s media-share streams on October 24, where viewers were able to donate in order to have the popular streamer watch and react to certain videos, the sneaky developers threw a recent trailer from their game into the mix.

At first, the plan seemed to work perfectly, as the WoW streamer seemed interested in trying out FPS game, before one of his friends flagged the cheeky trick.

“One of these days I might try it out,” Asmongold expressed before being made aware of the fact that the developers themselves had cheated the system and affordably promoted their game.

“Wait it’s a dev dono, it’s from the devs,” a member of his voice chat finally discovered. “Wait what, guys come on,” the streamer responded, seemingly a little upset he’d been fooled in the middle of his stream.

“You got a huge ad in front of almost 50,000 people for like 40 bucks,” Asmon said. He didn’t seem mad for too long though, and admitted he would still try the game “if it’s good.” 

When certain content creators are being paid tens of thousands per hour to promote upcoming releases, it’s no surprise that Asmongold had such a negative reaction at first. 

As the developers had cleverly exploited the media-share stream and saved themselves a considerable fee in marketing their title to an MMO-savvy audience.

Entertainment

Minecraft streamers TommyInnit, Tubbo & more dominate Twitch after Dream SMP finale

Published: 24/Jan/2021 12:29

by Georgina Smith

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Streamers who are part of Dream’s SMP Minecraft server such as TommyInnit, Tubbo, Quackity, and more, are topping the list of the fastest growing streamers on Twitch following an SMP finale stream.

The Minecraft community has experienced a giant surge in popularity throughout the past year, with the 2011 game providing a central focus for a huge number of streamers who have seen a boost in their follower count recently.

Largely this resurgence in popularity is due to the huge multi-streamer server named the ‘Dream SMP.’ Dream is a popular Minecraft speedrunner and YouTuber, and while the SMP (survival multiplayer server) started off as a simple fun server, it quickly progressed into remarkably detailed roleplay and lore, which has captivated fans across the world.

Minecraft promo image next to Dream logo
Minecraft.net, Mojang, Microsoft Studios / dreambranding.com
The Dream SMP is full of many hugely popular streamers and YouTubers.

The story of the Dream SMP features wars, betrayal, revolutions, and more, and these plotlines are acted out and developed by a huge host of streamers who have all appeared in the server or in content relating to the server.

Dream SMP dominate fastest-growing channels

Following a ‘finale’ stream that saw an end to part of the developing story, many of these Dream SMP streamers are shooting to the top of the ranks on Twitch, dominating the fastest-growing streamers list.

According to SullyGnome, 16-year-old Tommy is the fastest-growing account on the platform, with his average viewers at a whopping 300,000. This follows his finale stream in which he peaked at around 650,000 viewers.

(Note: The top channel here, elpront0, is the victim of a follow bot, and so those numbers are discounted)

Table showing the fastest growing streamers for the week up to January 24
SullyGnome
SullyGnome’s data shows the fastest growing streamers for the seven days leading up to January 24.

Close behind Tommy, and all within the top ten fastest-growing streamers for the seven days leading up to January 24, are fellow SMP streamers awesamdude, Tubbo, RanbooLive, Quackity, Foolish Gamers, Sapnap, and Philza.

To see this list dominated by one group of people is certainly a testament to the growing popularity of the Dream SMP group. With so many creators on board, the amount of content is practically endless, and clearly a huge amount of work has gone into developing the lore.

Now this finale has passed, fans will be keen to know what’s going to happen next in the world of the Dream SMP, and there’s no doubt that this interest will provide an even bigger boost in numbers for these streamers.