Report reveals insane money Ninja and DrLupo are paid for sponsored streams - Dexerto
Entertainment

Report reveals insane money Ninja and DrLupo are paid for sponsored streams

Published: 18/May/2019 18:56 Updated: 18/May/2019 19:35

by Daniel Cleary

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According to a new report, popular streamers like Ninja and DrLupo have been paid up to $50,000 an hour to do sponsored streams of new games, as developers take advantage of the rise in streaming to promote their games.

It is no secret that popular streamers often get paid for playing a game in front of fans when it first launches, with developers understanding the influence that streamers have in convincing their viewers to try a newly launched game.

Even the most popular of streamers such as Ninja and Shroud have been among the many who take part in these sponsored streams when game developers are looking to market their game.

In a recent report by The Wall Street Journal, it was revealed just how much money some of these top streamers receive for their sponsored streams, for every hour of play.

RespawnEA sponsored many streamers for the release of battle royale giant, Apex Legends.

Although the amount of money paid differs between each streamer based on popularity for these game developer sponsored streams, it is believed that the figures could go as high as $50,000 per hour for the most popular on livestreaming platforms such as Twitch, with the standard for streamers with about 15,000 concurrent viewers attracting rates between $25,000 and $35,000 an hour.

  • Read More: Apex Legends which smashed Fortnite Battle Royale’s records for most players on their game within the first month, amassing over 50 million players on their game not long after the launch.

    DrLupo was among those sponsored by EA for Apex Legends’ release, he also weighed in on why he felt that sponsored streams were so worthwhile for fans as well as streamers, claiming that fans were able to see the game being reviewed from someone that viewers can trust, “They see us as more trustworthy than a name they don’t recognize that wrote a review.”

    DrLupo / YoutubeDrLupo playing ApexLegends during a sponsored launch stream.

    Game developers have already been confirmed to be planning to use the strategy again according to the WSJ, such as Ubisoft’s upcoming release of “Tom Clancy’s Ghost Recon Breakpoint” and Take-Two Interactive Software’s “Borderlands 3.”

    It is likely that we will see a lot more sponsored streams taking place for the launch of video games in future, as it seems to have had a good track record with launches in the past.

Entertainment

TikToker Nessa Barrett slams TalentX’s Michael Gruen: “He hates me”

Published: 29/Oct/2020 16:57

by Alice Hearing

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Nessa Barrett has slammed TalentX manager Micheal Gruen in the third installment of Josh Richards and Dave Portnoy’s new podcast BFFs in which they talk about all things TikTok drama.

The first episode of the podcast sent fans into a frenzy after the Barstool Sports’ president claimed that Nessa Barrett had found her fame through dating Josh Richards. The host claimed he was “in the middle of a TikTok war” and fuelled drama by tweeting memes and jokes about the situation.

But for their third episode, they actually invited Nessa herself onto the show, and while there appeared to be no beef between Dave and the popular TikToker, it was revealed that the manager of TalentX Michael Gruen and Nessa are feuding.

Fans of Nessa will know that the pair don’t necessarily like each other. After the drama surrounding the first episode, Michael weighed in with his own opinion on an Instagram fan page for the star.

Nessa Barrett Instagram
Instagram: Nessa Barrett
Nessa Barrett has more than 11 million followers on TikTok

He wrote, “I must’ve missed the memo that Nessa – or anyone for that matter – deserves ‘the world’. The earth is inhabited by ~7B people…last I checked Nessa is just one of them (along with myself and everyone else).” Nessa did not publicly reply but she did unfollow him on Instagram.

It turns out that their beef runs a little deeper. After remaining quite held back with her answers for the first half of the podcast, Nessa suddenly had words to say once Micheal was mentioned by Dave.

(Topic starts at 27:00)

She said, “I do not like him. He’s rude. He hates me. He has it out for me. I think he’s jealous because he’s secretly in love with Josh which is no problem but yeah he has called me ugly to my face and in front of people”

Josh attempted to defend Michael, and said that the word “Ugly” wasn’t used, but instead that “he said my taste in women was not good.”

Nessa continued, “He has said like the beginning of quarantine that he wants to send me on a one-way ticket to Mexico and I’ve been sat there alone and I was 17 like he is just rude…I just don’t waste my energy on him I just don’t like him he’s a terrible person” She also added and emphasized that “he is a certified a**hole.”

Michael is yet to react to Nessa’s brutal takedown, but given his reputation, he is likely to respond very soon.