Gen.G to reward CSGO fans in new crypto partnership - Dexerto
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Gen.G to reward CSGO fans in new crypto partnership

Published: 22/Oct/2020 10:29 Updated: 22/Oct/2020 10:43

by Adam Fitch

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Multinational organization Gen.G Esports are set to reward their Counter-Strike: Global Offensive fans through a partnership with crypto startup Rally.

Having recently launched a cryptocurrency named Creator Coin, Rally will enable Gen.G Esports to launch their own coin for avid fans.

Named GG Strike Coin, the org will issue their own cryptocurrency that will be used to identify and then reward supporters of their CS:GO roster.

Earlier on October 22, it was reported that former 100 Thieves player Liazz was set to sign for the team after the org announced their exit from Counter-Strike.

Rally
GG Strike Coin is Gen.G’s new cryptocurrency.

Gen.G will give fans access to private chats with coaches, players, and staff on Discord, and allow them to vote on key team decisions like jersey designs, team cheers, and emotes. Coin holders will also be able to buy exclusive merchandise through the system.

Gen.G isn’t the first esports team to launch a reward system based on cryptocurrencies, however. Spanish organization Team Heretics launched their own in August, following two-time TI victors OG, who did the same in March.

It’s a strange time for Gen.G in CS:GO as they only have three players officially signed following the departure of daps on September 17 and s0m on October 7 — they both now play for NRG, but in Riot Games’ Valorant.

“This means the fans are a part of it,” said Rally CEO’s Kevin Chou. “They own part of the brand. That’s a really important concept. I can pay to get merchandise. But I want to feel like I am a loyal fan and I get to participate in decisions.”

With this partnership, Gen.G will be hoping to increase their fan engagement by making them feel closer to the brand by aiding in the choices they make.

Business

TikTokers Josh Richards & Griffin Johnson become Royal Ravens co-owners

Published: 1/Dec/2020 15:00

by Albert Petrosyan

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TikTok superstars and original members of the Sway House, Josh Richards and Griffin Johnson, have become investors in ReKTGlobal, the parent company of the Call of Duty League’s London Royal Ravens franchise and Rogue.

The news was announced on December 1 as two of the biggest names on TikTok have officially become co-owners of the London Royal Ravens and Rogue of the League of Legends European Championship (LEC).

“Griffin and Josh have uniquely captured the attention of Generation Z and beyond, and their influence is undeniable. They are both incredible additions to the ReKTGlobal ownership team,” said Dave Bialek, CEO of ReKTGlobal. “They have strong business instincts, a unique talent for developing viral content, and an understanding of how to connect with younger audiences and casual gamers.”

Combined, Richards (23.4M) and Johnson (9.8M) boast over 33 million followers on TikTok as well as similarly huge numbers on most main social media platforms. ReKTGlobal envisions their massive online presence will play a key role as the pair will develop new content, merchandise collaborations, and promotions with the Royal Ravens and Rogue.

Josh Richards and Griffin Johnson join ReKTGlobal
ReKTGlobal
Josh Richards and Griffin Johnson repping merch from the teams they now co-own.

“They are natural-born hustlers and have leveraged their TikTok fame to step into acting and music, becoming entrepreneurs and investors in the process,” Bialek added. “We couldn’t be more excited to welcome them to the ReKTGlobal family as we continue to bridge the gap between the world of esports, entertainment and pop culture.”

Griffin Johnson shared similar sentiments as the news of their investment became public, having roots as an avid gamer and Call of Duty fan.

“The fact that I can now say I own a part of London Royal Ravens and Team Rogue is unbelievably surreal,” he said. “I am thankful to Dave and Amish for allowing me into the ReKTGlobal family with open arms. Can’t wait to get to work and help bridge the gap between traditional social media and esports.”

ReKTGlobal is a huge esports org
ReKTGlobal
ReKTGlobal’s reach and presence in esports is massive.

As for Josh Richards, this isn’t the first time he’s been involved with ReKTGlobal; in May 2020, his creator management company, TalentX Entertainment, embarked on a joint venture with ReKTGlobal called TalentX Gaming, a talent management company with a focus on gaming and esports athletes and content creators.

“Coming on as an investor to ReKTGlobal was genuinely a no-brainer,” he commented. “After a few meetings with the C-suite at ReKTGlobal, I knew this was something I wanted to be a part of.”

The TikTok megastars are the latest in a long list of celebrity figures who have joined ReKTGlobal as investors, including legendary DJ Steve Aoki, Grammy-winning rock band Imagine Dragons, international producer Nicky Romero, NBA defensive star Rudy Gobert, NFL player Landon Collins, and, most recently, star YouTuber Vikkstar.