Exclusive: Disney apparel giant Bioworld enters esports with Vexed deal
Business

Marvel & Star Wars apparel giant Bioworld enters esports with Vexed deal

Published: 11/Dec/2020 10:47 Updated: 11/Dec/2020 10:56

by Adam Fitch

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Bioworld, a major global manufacturer of licensed apparel and accessories, have entered esports through a partnership with UK organization Vexed Gaming.

The collaboration will result in the design, production, and distribution of a “unique merchandise clothing collection” that will pre-launch in the coming days.

The clothing range is said to be a “fashion-first” approach that takes inspiration from the biggest trends seen in 2020.

Fans will initially be able to be t-shirts with varying designs, but Bioworld and Vexed plan to launch a wider range of apparel at a later date, according to the organization.

Marvel Team Liquid Retro Collection
Team Liquid
Marvel and Team Liquid released a collection with retro designs in October 2020.

Outside of esports, Bioworld is one of the leading manufacturers of licensed apparel, home goods, and accessories across entertainment. They have the rights to numerous movie franchises, many of the biggest titles in gaming, and plenty of TV shows and comics too.

“It’s fantastic to see Bioworld enter esports and it’s a testament to Vexed Gaming that they chose to do so with us,” said Mark Weller, Vexed Gaming’s chief gaming officer. “We’re all about bringing new and exciting things to the table and engaging with Vexed Fans and the wider esports audience authentically through our partners and activations.”

They are currently producing products for Disney properties such as Star Wars, Avengers, and Deadpool, as well as gaming giants like Call of Duty, Minecraft, Pokemon, Roblox, Apex Legends, and the newly-released Cyberpunk 2077.

Pop culture crossing over with esports has been an emerging trend for the past couple of years. Nothing else quite proves that more than legendary esports organization Team Liquid partnering with entertainment giants Marvel — a deal that was extended in October 2020 to last until at least 2020.

“We are excited to be entering the world of esports and we’re thrilled to be working with such a forward-thinking organization like Vexed Gaming,” said Bioworld’s Adam Gibbins. “The collection will appeal to both fans of the team, the wider esports community and the entirely new audiences Vexed Gaming will be able to engage with a more fashion forward approach to their products.”

Fortnite

Epic Games sues Apple & Google in UK over Fortnite removals

Published: 16/Jan/2021 1:28

by Theo Salaun

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Following litigation over Fortnite’s app store removals by Apple and Google in the United States of America, Epic Games have officially mounted lawsuits against both tech companies in the United Kingdom, as well.

In August 2020, Epic Games added their own payment process to Fortnite’s mobile offerings so that Apple and Google’s cellphone and tablet users could purchase in-game items at a discounted price. This discount was specifically enabled by the new process, which bypassed each company’s transaction fees. 

Unsurprisingly, as the payment method was in direct violation of both the App Store and Play Store’s Terms of Services, each company subsequently removed Fornite from their offerings. And, expecting this, Epic Games responded by launching lawsuits against the companies in the U.S. and Australia. 

Now, the makers behind the world’s most popular third-person battle royale have tripled down and mounted legal action against both tech giants in the U.K. Citing violations of competition laws, Epic Games’ legal case in the U.K. is very similar to the ones already made in other countries. And, immediately contested, Apple and Google’s responses have proved similar, as well.

Fortnite Crew image
Epic Games
Fortnite’s Crew subscription service means even more payments for Epic Games.

As discussed by BBC News, Epic have officially submitted documents to the Competition Appeal Tribunal in the UK. The allegations suggest a monopolistic abuse of power by each company that centers around competitive restrictions to app store and payment processing options, as well as unfair payment fees.

Typically, those fees come at about 30 percent of all purchases, although exact figures differ depending on company and app. Fortnite is obviously one of the biggest games in the entire world, so almost one-third of their sales on mobile means hefty earnings.

But, like their other lawsuits, Epic allege that this is about more than their own profits. The company demands that Apple and Google begin allowing software developers to institute their own payment-processing systems and options to be downloaded outside of the App and Play stores.

Fortnite Crew Green Arrow
Epic Games
Fortnite has always delighted its fanbase with purchasable cosmetics.

So far, Apple and Google have both replied similarly in the U.K. situation, claiming that they are open to reintroducing Fortnite to their mobile stores but that they deny any violation of competitiveness.

Dexerto will continue to monitor the legal cases in each country, providing updates whenever these prolonged legal disputes begin reaching their conclusions.