Entertainment company and esports organization 100 Thieves have signed with talent agency Creative Artists Agency, better known as CAA.
As per a report from The Hollywood Reporter, the signing will see 100 Thieves work with CAA across areas such as digital content, talent, film, television, and podcasts.
It’s clear that the organization is looking to bolster the content arm of the business, which is one of three pillars alongside apparel and esports. On the competitive side, they just announced their departure from Counter-Strike: Global Offensive.
Other gaming and esports figures who are signed to CAA include Tyler “Ninja” Blevins, who recently joined from Loaded, and Herschel “Guy” Beahm IV — better known as Dr Disrespect.
100 Thieves is now represented by the same agency as Ariana Grande.
Since the launch of their YouTube channel on October 18, 2017, 100 Thieves have amassed almost 950,000 subscribers and it doesn’t appear to be slowing down anytime soon.
The organization has signed creators such as Rachel “Valkyrae” Hofstetter, Jack “CouRageJD” Dunlop, Brooke Ashley “BrookeAB” Bond, Nicole “Neekolul” Sanchez, Mohammed “Yassuo” Abdalrhman, and The Mob to grow content efforts.
Series created by 100 Thieves so far include League of Legends docuseries ‘The Heist,’ ‘Run It Up’ hosted by Yassuo, ‘TBH with JHB’ hosted by intern JhbTeam, and Crash the Compound based out of the organization’s Cash App Compound in Los Angeles.
Neekolul is the newest content creator to join 100 Thieves.
They also have podcasts like The CouRage & Nadeshot Show, Selfmade with Nadeshot, and The MobCast.
100 Thieves are not the first esports organization to place a huge emphasis on content, with the likes of OpTic Gaming and FaZe Clan starting that trend over a decade ago, but with business moves such as signing with CAA they’re certainly looking to push the envelope.
With a new emphasis on film and television, we could see 100 Thieves follow a similar path to FaZe Clan, who are gearing up to release their first movie on October 29.
Queens Gaming Collective, a gaming lifestyle company led by women, has launched with $1.5m in investment.
Founded and operated by women, the collective has assembled to amplify accessibility and opportunities for their content creators, streamers, and competitors so they can “build equitable and profitable careers in gaming.”
Queens Gaming Collective launched to “level the playing field in a crowded, competitive, and male-dominated industry” and have a roster of prominent figures to boot. Each have ownership in the brand and will be given tools and guidance to “unlock economic upside.”
The collective initially houses musical acts CRAY, Sharlene, Coco and Breezy, Erica Nagashima, Sunzibae, bunnymightgameu; content creators AvaGG, Kiera Please, demisux, Bloody, Kayla Delancey, BlackKrystel, xmiramira, SavEdgeDoll, HelloIAmKate; influencer Carrington Durham; cosplayer Maid of Might; and WNBA champion Alexis Jones.
Queens Gaming Collective members Kiera Please (left) and AvaGG (right).
The aforementioned members will create collaborative content and activations for platforms owned by Queens Gaming Collective. They’re also joined by an ambassador network, dubbed the Queens Court, that includes former NBA star Baron Davis and media figure Karen Civil.
Dexerto asked CEO and co-founder Alisa Jacobs why it was important for Queens Gaming Collective to exist. “Because it is wildly shocking that it didn’t exist. Nearly half of the world’s gamers are women,” she said. “Nonetheless, through the lens of representation, especially in streaming, where are all the women? For every Pokimane or Valkyrae, there are a dozen men — Ninja, Shroud, Myth, TimTheTatman, Dr. Disrespect, Dr. Lupo, etc.
“Our Queens have built their own dedicated, engaged audiences, but all want and deserve additional support to elevate and expand within the industry. This is where we come in. We are an arsenal. We provide the professional weaponry required for battle, including heavy artillery like meaningful resources, platform and opportunities. While there is plenty of white space to develop and celebrate these gamers, it takes a village. There is a more resounding, industry-wide issue that we are adamant to address. It’s an immediate call to action for all of us.”
Cloud9 announced the first all-female Valorant roster on October 25.
“We love seeing top-tier esports organizations putting action behind their words, and are sincerely rooting for each team and initiative,” she said. “It sets the precedent. However, there is still a lot of work to be done here. We’re just scratching the surface when it comes to broader areas to tackle in esports and gaming. This is why we are so purposeful in selecting our Queens. Our inaugural class, as well as our investors, executives, staff, and vendors, for that matter, are diverse in terms of background, gender, race, talent and thought.”
The collective have launched with support from investors and endemic gaming companies alike. Razer have joined the company as a partner, providing them with peripherals like mice, keyboards, and headsets to use when creating content.
BITKRAFT Ventures, a firm launched by ESL and G2 Esports co-founder Jens Hilgers, led the investment in the company. Other contributors include Muse Capital founding partners Assia Grazioli-Venier and Rachel Springate, former MTV executive Amy Finnerty, Kappa USA president Dre Heyes, Sugarfina co-founder Rosie O’Neill, and seven other businesswomen.
“Our seed capital is going into critical resources necessary to bring Queens to market and foster our roster’s long-term growth,” Jacobs said of such support. “Razer will provide our talent with the peripherals they need to better create content, and connect with other Queens and their respective audiences.”
With the ethos and approach of Queens being made clear from the get-go, Dexerto asked their CEO as to the ultimate ambition behind the venture.
“Our primary goal is to help create and equalize opportunities for women in gaming and gaming culture,” she answered. “We’ll do that by providing our Queens increased access, management, guidance, and resources they need to be successful. Collectively, all of these can help empower meaningful personal brands and careers, and affect change. We seek to inspire the next generation of culture-makers and young women in gaming.”
Queens Gaming Collective will host a celebratory launch stream on December 5, with team members being joined by the Queens Court on Twitch.