Entertainment

Twitch Streamer Dr DisRespect Finally Lands Official Gillette Sponsorship

Published: 5/Jun/2018 20:24 Updated: 26/Jul/2018 12:04

by Calum Patterson

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After a long time unofficial association, Twitch streamer Dr DisRespect and shaving and razor supplies company Gillette have finally teamed up officially.

While in character, Dr DisRespect, real name Guy Beahm, sports an impressive moustache, which is very much a part of his brand image, featured prominently on his logo.

And the Doc’s unofficial theme tune is also dedicated to the Gillette brand and their famous “best a man can get” slogan, which he often plays at the beginning of his live streams.

Dr DisRespect has become one of the most popular streamers on Twitch over the past two years, already securing sponsorships from gaming related brands G-FUEL and Turtle Beach, but Gillette is his first non-gaming related partnership.

He announced the sponsorship via an extravagant new green screen setup on stream, welcoming Gillette to the “Champions Club” – the name given to his loyal fan base.

Gillette confirmed the deal via Twitter, saying they heard fans “loud and clear” – and it is fitting sponsorship given the Doc’s persona and prominent facial hair.

Dr DisRespect also recently was officially recognized in his common game of choice, PlayerUnknown’s Battlegrounds (PUBG), as he and another popular streamer, Michael “shroud” Grzesiek were given their own official skins in game.

As the popularity and mainstream attraction of Twitch as a platform continues to grow, it is likely even more non-gaming entities become commercially involved in sponsoring and partnering with streamers and events.

Official esports events and organizations, such as the Overwatch League and Team SoloMid, have already began attracting these types of sponsors, but Dr DisRespect is perhaps the first solo streamer to attract this kind of deal.

Entertainment

Doja Cat is leaving TikTok: “I’m not comfortable”

Published: 19/Jan/2021 20:25

by Virginia Glaze

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Popular music artist Doja Cat has announced that she is officially leaving TikTok, claiming that she is no longer “comfortable” with being harassed on the viral video application — and she’s not the first celebrity do so.

Doja Cat has become one of the world’s most popular rappers in the last few years. Best known for such hits as ‘Juicy’ and ‘Like That,’ Doja humorously found herself in the spotlight thanks to her viral ‘Moo’ video in 2018, and has been steadily climbing the stairway to fame ever since.

However, it seems that Doja is taking a major step back from one of the net’s biggest social media platforms, as revealed in a series of soul-baring Tweets published on January 19.

In her tweets, Doja claimed that she no longer wants to post on TikTok, appearing to claim that she’s tired of being harassed and bullied by critics.

 

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A post shared by Doja Cat (@dojacat)

“I’m not comfortable making TikToks anymore,” she wrote. “I feel like something is wrong with me. Y’all got me.”

Doja continued by claiming that commenters were “unintentionally gaslighting her,” revealing that she has “struggled” with similar issues before.

“I have a lot of fear in me, so it just adds up in the end when I read that kind of shit,” she explained.

“It’s really my dumbass fault, cuz I put myself out there to be made fun of anyway, but it’s just reached a point for me, personally,” the rapper added. “So I’m done with the funny shit. Y’all can make fun of my music and my performances, cuz those not meant to be a joke and I’ll feel better about that.”

Doja is far from the first celebrity to leave TikTok over similar issues; in September 2020, rapper Taio Cruz also quit the platform, claiming that he’d been bullied to the point of having harmful thoughts, which were brought on by mean commenters.

Studies claim that cyberbullying has drastically risen since the onset of the global health crisis — and while Doja has been met with ample support from her fans, we can all do our part to make the internet a nicer place.