Streamer blasts Twitch for banning “sexualized” Spongebob emote - Dexerto
Entertainment

Streamer blasts Twitch for banning “sexualized” Spongebob emote

Published: 15/Sep/2019 21:41 Updated: 15/Sep/2019 22:17

by Scott Robertson

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Twitch streamer ‘SHiFT’ hit back at the platform after one of his Spongebob Squarepants-themed emotes was removed because it “contained sexual content”.

SHiFT is a professional Spongebob Squarepants: Battle for Bikini Bottom streamer. So naturally, he would have a lot of Spongebob-inspired emotes for his subscribers.

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Unfortunately for him, one of those emotes was deemed too sexual by Twitch’s standards, and the streamer took to Twitter to express his displeasure.

“HAHAHHAHA TWITCH YOURE JOKING RIGHT?” he tweeted on September 15 after the platform classified the emote as ‘imagery of sexual content or nudity’.

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The emote in question is in reference to a classic episode of Spongebob, where he rips his pants on accident to great comedic effect, and then proceeds to repeat the joke over and over to less of a reaction each time. 

Twitter: @shiftpostingThe emote deemed too sexual by Twitch

SHiFT’s version features the phrase ‘RIP’ on Spongebob’s ripped pants, and is presumably used by chat whenever he dies in-game. 

While the platform banned the emote, no part of Spongebob’s rear end is exposed in the image.

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SHiFT followed up the screenshot with a fiery rant on the double standards of Twitch:

“Honestly Twitch get fucking real,” SHiFT said online. “When I go around and see horny boobie emotes everywhere on this site but I can’t have the iconic spongebob pants rip as an emote that’s how you know we’ve got top tier moderation and guidelines on this website.”

The artist who made the emote for the streamer chipped in as well:

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“I’m really hoping it doesn’t go to waste because blocking it for sexual content even though there’s nothing sexual about it at all is really disrespectful to the creators who busted their ass working on it.” they said.

Twitch has been in action regarding its sexual content procedures recently, including handing out bans to popular streamers Bridgett and Amouranth. The same day SHiFT had his emote banned, another streamer called out Twitch’s double standards after getting a nudity warning for drawing hentai on an 18+ stream.

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SHiFT has been streaming Spongebob Squarepants: Battle for Bikini Bottom since 2016, and holds records for speedrunning the game.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.