TikTok star Bryce Hall announces he’s “quitting” partying - Dexerto
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TikTok star Bryce Hall announces he’s “quitting” partying

Published: 8/Sep/2020 20:02

by Virginia Glaze

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TikTok star and Sway House member Bryce Hall dropped a surprising announcement during a video with fellow creator Josh Richards, revealing that he’s quitting his partying ways — for now.

For those out of the loop, self-described “party animal” Bryce Hall made headlines in late August after being charged with breaking Los Angeles city ordinances, having thrown massive house parties despite the current global health crisis.

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Faced with a potential year in jail and/or a $2,000 fine, Hall has become the unintentional poster child for reckless behavior during these uncertain times — but it seems like the uber-popular influencer is finally taking his “influence” seriously.

During a September 6 vlog with fellow creator Josh Richards, Hall announced that he is putting a temporary halt to his usual party montages, as is customary in his YouTube videos.

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Instead, the TikToker-turned-YouTuber is taking a step back from the party-hard lifestyle and is instead observing city ordinances until restrictions are released — whenever that might be.

“We are quitting partying for a little bit,” Bryce began. “We actually are quitting partying.”

“For until it’s safe enough,” Richards added.

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“I think people are gonna think we’re sarcastic — this is fully serious,” Hall continued. “We are quitting partying for a little bit, which means our content’s not gonna consist of a lot of party montages.”

(Topic begins at 3:20)

While the duo made light of their situation, it seems their decision has been met with some speculation among critics, with many social media users “not believing their story until they see it,” so to speak.

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Of course, Hall isn’t the only influencer out partying despite the ongoing situation; YouTube star Jake Paul has also faced criticism for throwing an entire boxing match during a house party directly after the FBI raided his home (wise decision: maybe not).

However, Hall and company are putting a stop to their own antics before things can get even further out of hand, following the previous shutoff of electricity and water to his home as punishment for his parties.

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Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.