Ninja’s manager explains why they’re willing to lose viewers to stream on Mixer

Calum Patterson

Tyler ‘Ninja‘ Blevins surprised fans by moving from Twitch to Mixer on August 1, a move met with both anticipation and scepticism in equal measure, but the Fortnite star reportedly doesn’t care if it hurts his viewership.

At the peak of his powers on Twitch, in early to mid 2018, Ninja was attracting upwards of 50,000 viewers on almost every stream, as Fortnite boomed.

This peak did dwindle somewhat, but he would still rarely pull less than 30,000 on any given stream for his remaining time on twitch, and his total subscriber count, while fluctuating, was probably at a similar number.

Ninja / TwitterNinja’s move to Mixer came as a surprise to almost everyone.

Twitch is undoubtedly the dominant platform in the livestreaming space, so viewership is perhaps easier to come by for the top creators, with more casual viewers browsing who might land on your channel.

On the flip side, Ninja will perhaps benefit from the lesser competition on Mixer – it’s no secret that former FaZe Clan pro Turner ‘Tfue‘ Tenney had actually usurped Ninja as the most popular Fortnite streamer, in terms of average viewership.

However, according to Ninja’s wife and manager, Jessica Blevins, the move to Mixer wasn’t motivated by a desire to gain viewership – in fact, even if his viewing numbers fell of a cliff, he would still be satisfied with the decision.