Study claims PewDiePie outearns every other YouTuber by ‘millions’ - Dexerto

Study claims PewDiePie outearns every other YouTuber by ‘millions’

Published: 8/Aug/2019 1:24 Updated: 6/Sep/2019 9:21

by Brent Koepp


A study published on August 6 that collected data of merchandise sales and YouTube views claims that Felix ‘PewDiePie’ Kjellberg makes millions above any other creator on video-hosting platform.

The last year has been very good for PewDiePie. With the infamous T-Series vs PewDiePie feud becoming a cultural phenomenon, the Swede had a surge in views and subscribers pushing him closer to the 100 million subscriber milestone.

On the August 2 episode of the ‘h3 Podcast’ he blew the hosts’ minds with his crazy monthly views and subscriber count. Now, a new study suggests that those numbers might be even more insane than first thought, according to PR Week.

PewDiePie makes serious bank off merchandise

The study was conducted by a company called Purple Moon Promo who used a tool designed by Sellfy. According to the company, they look at the average views of other YouTubers, and then take the average cost of the merchandise they sell on their site.

Using their viewership numbers, they calculate the likely amount of people that would buy their products. Given how popular PewDiePie’s merchandise is, it’s easy to see the potential for sales. According to them, they estimate PewDiePie makes close to $7 million alone in merchandise sales.

Data from Purple Moon / PRWeekData from New Moon’s study, showing the top YouTube earners in potential merchandise sales

The study also looked at all the views of the top creators on YouTube, and calculated what their CPM (cost per impression) could be based on their total views. While the exact number is only known to the creator, the company estimated that he makes over $1.1 million dollars a month on adverts alone. 

The study also listed the other top earners according to their data. And interesting enough, the YouTube superstar earns a staggering amount more, with the second highest earner on their list being stunt-group “Dude Perfect” who make close to $3 million in merchandise and $500,000 a month in ads.

Data from Purple Moon / PRWeekData from New Moon’s study showing the top YouTube earners in potential ad revenue.

The numbers are calculated

It should be said, that no one knows what the numbers exactly are. There is a lot of guesswork and other factors to consider. Not to mention that according to Forbes last year, PewDiePie made $15.5 million total. 

If this study is accurate, the Swedish YouTuber would have had a dramatic increase in revenue. But it also would line up with his sharp increase in subscribers and views in the past year.

During the ‘h3 podcast’, Ethan Kelin and Hila Klein actually debated what he made in CPM after being shocked that he gets over 544 million views a month. While Hila was quick to caution guessing a number, Ethan said he felt “confident” that he was getting $3 a CPM. 

“Trust me. He makes between 2 and 3 CPM with the amount of mid-rolls. It’s not 1” he stated before guessing Pewds makes “1.8 million a month.”

Regardless of what the actual numbers are, there is no doubt that his views and subscriber counts is absolutely insane.

Research credit:


How to watch the TikTok Room Awards: Nominees, results & more

Published: 28/Nov/2020 16:01

by Charlotte Colombo


Popular drama page TikTok Room delighted its 1.8 million followers this week when, on November 25, they announced on their Instagram that they would be hosting their very own awards show!

The post also announced that voting would be on Friday 27 November, with the awards then streaming tonight on Saturday 28 November.

Details surrounding what the award categories were was initially vague, with the account teasing more information throughout the week before opening the polls on Friday for fans to vote for some of their favorite TikTokers in various categories.

Despite the categories remaining unclear prior to voting being open, that didn’t stop some of TikTok’s biggest stars endorsing the awards and encouraging fans to vote for them.

Among other famous faces like Skai Jackson, Nessa Barrett, and Jacob Sartorius, Sway House star Bryce Hall endorsed the awards in a video, joking that he was probably nominated in the “most problematic” category, while Charli D’Amelio, who recently reached 100k followers on the TikTok, told her fans that “there is a special award show on Sunday” and encouraged them all to vote.

Although some fans found that there was difficulty submitting their votes – with TikTok Room explaining in an Instagram post that this was due to heavy traffic on the form- by the time the polls were closed, TikTok Room announced that over 500,000 votes were cast after teasing fans earlier that day with just how close some of the categories were.

What are the categories?

The TikTok Room awards consists of 28 categories in total, and are as follows:

  • Most active with fans
  • Best couple
  • Best makeup
  • Most positive
  • Best style (male)
  • Best style (female)
  • Best ship
  • Best dancer (male)
  • Best dancer (female)
  • Best fandom
  • Funniest TikToker/ collab
  • Best diss track
  • Least problematic (male)
  • Least problematic (female)
  • Best role model
  • Best group/duo
  • Kindest TikToker
  • Best dance creator
  • Best song
  • Most talented musician
  • Most achieved (male)
  • Most achieved (female)
  • Favourite TikToker/ Influencer (male)
  • Favourite TikToker/ Influencer (female)
  • Best clapbacks/ comebacks
  • Best YouTuber
  • Best hair
  • Best house

The running order of these categories is not yet clear.

When do the TikTok Room awards start?

While the awards themselves start at 8pm Eastern Standard Time, TikTok Room have announced that there will be a pre-show from 6pm Eastern Standard Time.

It isn’t quite certain how exactly the awards will be broadcast, although TikTok Room did confirm to a fan in the comments section that they would be posting the results on their Instagram page throughout the night.

So, to watch the awards, your best bet is to keep an eye on TikTok Room’s Instagram account!