Study claims PewDiePie outearns every other YouTuber by ‘millions’ - Dexerto

Study claims PewDiePie outearns every other YouTuber by ‘millions’

Published: 8/Aug/2019 1:24 Updated: 6/Sep/2019 9:21

by Brent Koepp


A study published on August 6 that collected data of merchandise sales and YouTube views claims that Felix ‘PewDiePie’ Kjellberg makes millions above any other creator on video-hosting platform.

The last year has been very good for PewDiePie. With the infamous T-Series vs PewDiePie feud becoming a cultural phenomenon, the Swede had a surge in views and subscribers pushing him closer to the 100 million subscriber milestone.


On the August 2 episode of the ‘h3 Podcast’ he blew the hosts’ minds with his crazy monthly views and subscriber count. Now, a new study suggests that those numbers might be even more insane than first thought, according to PR Week.

PewDiePie makes serious bank off merchandise

The study was conducted by a company called Purple Moon Promo who used a tool designed by Sellfy. According to the company, they look at the average views of other YouTubers, and then take the average cost of the merchandise they sell on their site.


Using their viewership numbers, they calculate the likely amount of people that would buy their products. Given how popular PewDiePie’s merchandise is, it’s easy to see the potential for sales. According to them, they estimate PewDiePie makes close to $7 million alone in merchandise sales.

Data from Purple Moon / PRWeekData from New Moon’s study, showing the top YouTube earners in potential merchandise sales

The study also looked at all the views of the top creators on YouTube, and calculated what their CPM (cost per impression) could be based on their total views. While the exact number is only known to the creator, the company estimated that he makes over $1.1 million dollars a month on adverts alone. 

The study also listed the other top earners according to their data. And interesting enough, the YouTube superstar earns a staggering amount more, with the second highest earner on their list being stunt-group “Dude Perfect” who make close to $3 million in merchandise and $500,000 a month in ads.


Data from Purple Moon / PRWeekData from New Moon’s study showing the top YouTube earners in potential ad revenue.

The numbers are calculated

It should be said, that no one knows what the numbers exactly are. There is a lot of guesswork and other factors to consider. Not to mention that according to Forbes last year, PewDiePie made $15.5 million total. 

If this study is accurate, the Swedish YouTuber would have had a dramatic increase in revenue. But it also would line up with his sharp increase in subscribers and views in the past year.

During the ‘h3 podcast’, Ethan Kelin and Hila Klein actually debated what he made in CPM after being shocked that he gets over 544 million views a month. While Hila was quick to caution guessing a number, Ethan said he felt “confident” that he was getting $3 a CPM. 


“Trust me. He makes between 2 and 3 CPM with the amount of mid-rolls. It’s not 1” he stated before guessing Pewds makes “1.8 million a month.”

Regardless of what the actual numbers are, there is no doubt that his views and subscriber counts is absolutely insane.


Research credit:


Twitch streamer shocked after viewer sends him 126 lbs of cranberry sauce

Published: 8/Oct/2020 1:02

by Virginia Glaze


Popular Twitch streamer ‘TheStockGuy’ was left speechless after receiving 126 lbs of cranberry sauce in the mail from one of his viewers in a hilarious prank.

Twitch is one of the net’s most popular live streaming platforms, and rightfully so; the site is home to a slew of hilarious and shocking moments that happen in real-time, from everything to doors falling on unlucky streamers in the middle of video games to viewers rescuing streamers’ trapped cats.


However, some of these on-stream occurrences are downright strange, and many streamers have received the odd occasional gift from their viewers, including that time when Pokimane received a body pillow with a photo of herself on it.

While streamers having a public P.O. Box to receive gifts from fans is not uncommon, very often the things they receive are; and Twitch streamer TheStockGuy became the subject of a seriously weird present of sorts.

Pokimane, Twitch
Twitch: Pokimane
Twitch star “Pokimane” has received a slew of strange gifts from fans – one of which was a body pillow with her own face on it.

During an October 6 broadcast, TheStockGuy — who has gained notoriety on the platform for educating his viewers about finances and the stock market — revealed he’d been sent 126 lbs of Ocean Spray brand cranberry sauce.

“What is wrong with you people?” the streamer asked, seeming genuinely baffled by the situation. “Somebody sent me 126 lbs of cranberry sauce! What — where am I supposed to put this? Isn’t there some charity or something this money could go to?”

Although the he appeared to be utterly flummoxed by the viewers’ decision, he decided to make the best of the unexpected prank, stating that he would donate the sauce to his local food bank for the upcoming Thanksgiving holiday.


“I mean — you know what? Joke’s on you!” he continued. “I’m giving this to the local food shelter for thanksgiving, so they don’t have to purchase cranberry sauce! That’s right — we’re making something good out of this!”

It seems that TheStockGuy’s viewers found the scenario to be completely hilarious — and while it certainly is worth a hearty chuckle, it’s good to know that the broadcaster is putting his viewer’s practical joke to good use, in the end.