Popular YouTuber Jimmy ‘MrBeast’ Donaldson, known for his insane cash giveaway videos, has been signed to Dallas-based talent agency Night Media.
MrBeast was picked up by Night Media’s founder, Reed Duchscher, who claims that the YouTuber’s addition will mark a “cornerstone” for their upcoming talent in 2019.
“MrBeast will be a cornerstone addition to our talent lineup going into 2019,” Duchscher said of the signage, going on to state that Night Media aims to “leverage [MrBeast’s] audience with leading brands looking to capitalize on the red-hot influencer market.”https://www.businesswire.com/news/home/20190123005544/en/Night-Media-Signs-Top-Influencer-%E2%80%9CMrBeast%E2%80%9D
With his signage, MrBeast joins the likes of YouTube gamer Preston ‘PrestonPlayz’ Arsement and pro Fortnite player Ian ‘SSundee’ Stapleton, each of which boast 8.3 million and 10.5 million subs, respectively.
Night Media has orchestrated campaigns for major brands like eBay, the National Breast Cancer Foundation, OnePlus, and browser extension Honey, among other big names.
MrBeast makes up a third of Night Media’s 600 million plus monthly views, raking in between 150 and 250 million views per month.
Known for his generous donations and crazy stunts (like saying ‘PewDiePie’ 100,000 times), MrBeast has managed to rack up an impressive 14 million subscribers and a substantial Twitter following.
MrBeast previously made waves upon creating a massive, city-wide advertisement campaign to benefit YouTube king Felix ‘PewDiePie’ Kjellberg, who nearly lost the race against Bollywood label T-Series in October of 2018.
Since then, PewDiePie has seen support from internet personalities and celebs across the globe, with even Indian YouTubers taking to the streets to advocate for the Swede.