James Charles responds to Tati YouTube drama as he loses over 1 million subs

Published: 11/May/2019 12:35 Updated: 11/May/2019 12:44

by Connor Bennett


Popular fashion and beauty YouTuber James Charles has responded to the beef with former friend Tati Westbrook, which caused his channel to lose over 1,000,000 subscribers in only 24 hours.

The drama between James Charles and Tati Westbrook had been brewing for a few days after Charles promoted a rival vitamin brand to Westbrook’s on his Instagram story.  While James apologized for the interaction, Tati effectively called time on their three-year-long friendship with one upload – “Bye Sister.”

The 40-minute long video, which immediately went viral, saw Westbrook take her former friend to task – using the time to document everything that had taken place between and to explain why she didn’t want to be associated with him anymore. It also sparked the record-breaking loss of subscribers from Charles’ channel.

James Charles, InstagramJames Charles has taken over the YouTube Fashion and Beauty scene – but could be on his way to losing the crown.

Charles responded to the video with an upload of his own – “tati” – where he, again, apologized to Tati for what had happened and addressed some of the issues that had led to the drama.

“To Tati and James Westbrook, I’m sorry for everything that is going on and everything I’ve put you through over the past few weeks,” said the fashion and beauty YouTuber. James also apologized to anyone who looks up to him as a “role model” because he has “disappointed” someone he views as a role model of his own – Tati.

How many subs has James Charles lost?

In the days prior to the video, Charles had lost a few thousand subscribers here and there, but nothing like the numbers lost following Tati’s upload. Since the “Bye Sister” upload, Charles’ subscriber number has dwindled from over 16.5 million to below 15.6 million – as of the time of writing.

That shocking loss has almost doubled the projection made by YouTube stats tracking website SocialBlade, which believed Charles’ channel was on pace to lose 500,000 subs by May 11. However, that number was shattered on May 10 alone, with the beauty channel losing 538,883 subscribers before the day was out.

Yet, it’s also possible that the channel loses even more subscribers on May 11 than it did on May 10. At the time of writing, 352,226 subscribers have departed the channel since the start of May 11.

Will James Charles get his subscribers back?

It remains to be seen if Charles’ channel will continuing hemorrhaging subscribers, or if the bleeding will stop at any point in the near future.

For now, though, the record-breaking number – which isn’t really a record you want to hold as an active channel on YouTube – will only continue to grow as fans depart from the channel in their droves.


Twitch’s new stream “Boost” feature raises concern for smaller channels

Published: 3/Dec/2020 2:26

by Alan Bernal


Twitch is rolling out a new feature for eligible channels called “Boost this stream,” with the hopes of giving people an avenue to be featured on “highly visible parts” of the platform. However, there are concerns it’ll be damaging for the smaller streams trying to get noticed.

The new Community Challenge requires viewers to pool their Channel Points to unlock the reward. Streamers will get notified once the challenge is available on their channel, then will relay that to their community to start chipping away at the progress bar.

But there are concerns about its application. It’ll be on Twitch’s discretion for who gets to run the promotion as well as the target number to hit before a channel can be successfully Boosted.

The only hard number guideline with ‘Boost this stream’ is the 2,000 point limit that each user can contribute per day. Since individual streamers don’t know what their Boost target will be, some suggest this will be an easy feature to exploit.

“How is not going to be abused by larger streams with more viewers, and therefore a bigger pool?” one person wrote. “IMO channel points devoted for use with a Community Challenge should be weighted in value depending on viewership.”

Twitch responded saying “the amount of Channel Points required to successfully boost a stream is scaled with the size and viewership of the channel,” though a clear metric of how the cap increases wasn’t made available.

Another issue raised was the way Twitch would consider someone to be a ‘small streamer,’ seeing as they’ll be the likely candidates to receive the chance to get Boosted.

If it’s going by viewer count, then small streamers can be anything from 2-10 average viewers to 100-2000 live watchers per session. If it’s going by follower count or subscriber count, then that has its own implications as well.

But Boost is a wholly experimental feature that has a lot of variables still being workshopped. For example, in the FAQ, Twitch says that everything from what’s considered as a high visibility part of the site to who the feature is available as it rolls out could change.

As the company gets this feature into more users’ hands, expect Twitch to make adjustments depending on how Boost gets received throughout December.