Griffin Johnson revealed that TikTok influencers, including himself, often embrace drama because people feed on it, which benefits them and keeps them relevant in the long run.
TikTok influencers and drama often go hand in hand. There have been many feuds over the years, including one between Bryce Hall and Dave Portnoy that reached new heights in 2021.
But while feuds and dramas aren’t all sunshine and rainbows, Griffin Johnson explained that it’s an inevitable part of the game. He also said that if you play your cards right, it can be beneficial.
In an interview with Newsweek, Griffin was asked about drama between TikTok influencers. He confessed that he doesn’t avoid TikTok drama. Instead, he embraces it because it helps him and other influencers stay relevant, which is all a part of the business.
“I actually don’t avoid the drama,” he said. “I used to try, but it just got to a point when I got to a certain amount of followers that it was just inevitable. Everything you do is tracked so closely, and not only that, but people feed on the drama.”
“So if you don’t stay in it a little bit, then you don’t keep your name relevant,” he added.
“It keeps your name up on the top of the charts and in people’s mouths, and that keeps them thinking about you. So now I just make jokes out of it. Like, I don’t care at all. I used to care, and it used to bother me, but now it’s just like, whatever, another day.”
It’s no surprise that making headlines is good business for influencers, regardless of whether it’s good or bad.
Of course, serious issues and allegations will paint them in a bad light. However, a harmless feud helps keep both parties relevant, which is mutually beneficial.