Griffin Johnson claims TikTok stars need drama to ‘stay relevant’

Published: 6/Feb/2021 4:14

by Alex Tsiaoussidis


Griffin Johnson revealed that TikTok influencers, including himself, often embrace drama because people feed on it, which benefits them and keeps them relevant in the long run.

TikTok influencers and drama often go hand in hand. There have been many feuds over the years, including one between Bryce Hall and Dave Portnoy that reached new heights in 2021.

But while feuds and dramas aren’t all sunshine and rainbows, Griffin Johnson explained that it’s an inevitable part of the game. He also said that if you play your cards right, it can be beneficial.

Griffin Johnson speaks to the camera.
YouTube: Griffin Johnson
Griffin Johnson was open and honest about the “business side” of TikTok drama.

In an interview with Newsweek, Griffin was asked about drama between TikTok influencers. He confessed that he doesn’t avoid TikTok drama. Instead, he embraces it because it helps him and other influencers stay relevant, which is all a part of the business.

“I actually don’t avoid the drama,” he said. “I used to try, but it just got to a point when I got to a certain amount of followers that it was just inevitable. Everything you do is tracked so closely, and not only that, but people feed on the drama.”

“So if you don’t stay in it a little bit, then you don’t keep your name relevant,” he added.

“It keeps your name up on the top of the charts and in people’s mouths, and that keeps them thinking about you. So now I just make jokes out of it. Like, I don’t care at all. I used to care, and it used to bother me, but now it’s just like, whatever, another day.”

Griffin Johnson Roasts Trolls TikTok
Sway House
Griffin Johnson isn’t the only TikTok influencer to have benefitted from drama.

It’s no surprise that making headlines is good business for influencers, regardless of whether it’s good or bad. 

Of course, serious issues and allegations will paint them in a bad light. However, a harmless feud helps keep both parties relevant, which is mutually beneficial.


Froste wins Nadeshot Twitter bet to give 100 Thieves CEO hilarious tattoo

Published: 26/Feb/2021 2:05 Updated: 26/Feb/2021 2:15

by Andrew Amos


100 Thieves CEO Matthew ‘Nadeshot’ Haag made a bet with streamer ‘Froste’ on Twitter. Get 100,000 retweets, and he’d get one of the most ridiculous tattoos ever. Froste took up the challenge, and won in just over 90 minutes, rallying the gaming community like never before.

Retweet challenges for free merch, ludicrous stunts, and other big things have gone viral before. However, none have gone as viral, as fast, and for as drastic a consequence, like Froste’s hilarious tattoo bet with Nadeshot.

It started rather simply. Nadeshot shared a photo of his new tattoo with the caption of “another one down, a million more to go until this arm is filled up.”

Froste took that “million more” as a challenge. “How many retweets on a tweet for you to get ‘Sex is temporary, gaming is forever’ tatted on you?” he asked.

Nadeshot set the bar at 100,000, confident that Froste wouldn’t win the bet because he “don’t have that type of pull.” Oh, how wrong Nadeshot was.

As soon as Froste called the gamers to assemble, thousands of retweets started pouring in. It started off with other 100 Thieves content creators like Valkyrae. Then, all the big names got in on it.

Ninja, CouRage, DrLupo, Timthetatman ⁠— even Zedd got in with their retweets. Esports orgs like Cloud9, G2 Esports, and Ninjas in Pyjamas helped out Froste with the bet too, and the CDL and Raven Software even took up the cause.

As the retweets kept flooding in, Nadeshot got more nervous.

“It’s already at 10k? You’re lying. You’re lying. It ain’t at 10k already. You’re lying,” he said on stream while the challenge was going down.

“First of all, Ninjas in Pyjamas, I respect everything you’ve done in this space. Used to be a fan when I was younger, but why did you retweet that and why are you in my chat,” he added later on, singling out the Swedish org.

“This is my body forever, and it was Froste ⁠— I didn’t think Froste was ever capable of bringing the gaming community together.”

Once it hit the point of no return, Nadeshot resigned to the fact that the gaming community hated him. Well, not really, but kind of. “Why are you guys doing this, I thought you were my friends,” he said on Twitter, dejected.

Then, when the moment finally ticked over, he turned on Arms of an Angel and wept on stream.

Will Nadeshot follow with the bet? Yes, yes he will.

“Just so I have it on the record; I haven’t decided where I’m going to get the tattoo, but yes, I’m a man of my word and I’m going to get the tattoo,” he said on stream.

He even raised the stakes. With Froste getting 100,000 with ease, Nadeshot believes he can go bigger and get a million. The prize? Picking where he has to get the tattoo.

“If it gets a million retweets, the internet gets to pick where I put it on my body — wait, besides my face! Besides my face,” he said.

Now, the community is holding their breath for what will be one of the greatest moments of 2021. Let’s just hope 100 Thieve’ sponsors don’t pull out after the hilarious stunt.