Emma Chamberlain explains why she hates being labeled an "influencer" - Dexerto

Emma Chamberlain explains why she hates being labeled an “influencer”

Published: 10/Jan/2020 0:25

by Virginia Glaze


YouTube star Emma Chamberlain is one of the biggest names in social media — but there’s one term the internet celebrity finds “disgusting,” and it’s often used to describe those in her position.

The term “influencer,” as defined by Influencer Marketing Hub, is “an individual who has the power to affect purchase decisions of others because of their authority, knowledge, position or relationship with their audience.”

Many online entertainers fall into this category, with names like Tana Mongeau, Logan Paul, and even Twitch streamers like Imane “Pokimane” Anys all deemed “influencers” due to their massive followings.

Emma Chamberlain, InstagramChamberlain is one of YouTube’s biggest young stars, boasting over 8.5 million subscribers on the platform.

In spite of this popular (and somewhat accurate) term, YouTuber Emma Chamberlain is at odds with the word, as told in an interview with Cosmopolitan’s Dana Schwartz on January 7.

According to the vlogger-turned-coffee making connoisseur, the word “influencer” actually “disgusts” her, with Chamberlain claiming that the term differs from her actual job of being an entertainer for her fans.

“I think the word ‘influencer’ is kind of disgusting,” the star said. “Let’s use me as an example: If someone is calling me an influencer, they’re saying that my job is to influence, and I don’t think that’s true. I prefer to entertain and be a friend. I don’t want to influence.”

Emma CHamberlain, InstagramChamberlain claimed she hates being labeled an “influencer,” saying that the term is “disgusting.”

Despite boasting over 8 million YouTube subscribers and Instagram followers alike, Chamberlain isn’t comfortable with being branded as a glorified saleswoman: instead, she prefers to connect with her fans and create content, and has even branched out into making her own coffee.

However, her stance against “influencing” (much like her coffee prices) are seeing some backlash from critics, with users across Twitter arguing that she can’t escape the influencer label because, well, that’s what she is.

Chamberlain’s interview with Cosmo likewise saw her plastered on the magazine’s front page — a development that the YouTuber “couldn’t believe.”

“It’s a little weird, because I used to read Cosmopolitan every time I was on the plane,” she said in a January 7 video. “I would get a Cosmo in the airport then read it on the plane. I used to do that every time I’d fly, so it’s pretty crazy.”

Despite the critics, it seems that Chamberlain keeps on climbing the ladder of success, and there’s no telling what’s next in store for one of YouTube’s brightest young stars.

World of Warcraft

Twitch streamer avoids speeding ticket thanks to WoW Shadowlands

Published: 24/Nov/2020 10:55 Updated: 24/Nov/2020 10:57

by David Purcell


World of Warcraft Shadowlands finally arrived on November 23 and while one Twitch streamer drove home far too fast to load it up with friends, the Police officer who stopped them completely understood. 

As many members of the community will know, the game’s latest expansion will bring together loads of new and returning players for an all-new story. There’s Covenants to mess around with, new quests to try out, and many will have been rushing home to play it after work.

Though, speeding is against the highway code and by driving too fast you are putting others in danger – which meant one streamer was unfortunately told to pull over by the Cops.

Usually, this would lead to a speeding ticket, but after explaining their reason for going too fast – to get home and throw Shadowlands on – the officer came in clutch and decided to turn a blind eye in what was quite a remarkable story.

Shadowlands is finally here and some are getting a bit to exicted.

Shadowlands saves Twitch streamer a speeding ticket

On release day, streamer bbnogames was already playing Shadowlands when his friend called, who presumably also streams with him.

They said: “Bro, hahaha. The Cop was like ‘yo, you know how fast you were going?’ I’m like dude I’m so sorry, this game is dropping soon, all my friends are waiting for me.

“He’s like ‘Shadowlands?’ And I’m like yeah, and he’s like OK go!”


After that, he said he was just five minutes away and eventually joined the team playing online. After that remarkable exchange with the Police officer, things went without a hitch, when really he could have been left with a hefty ticket to pay for his troubles.

Instead, they were able to link up together later in the night and jump into World of Warcraft’s latest expansion. Maybe next time, he won’t be so lucky.