Overwatch streamer speechless after Bastion main's bizarre disclaimer - Dexerto
Overwatch

Overwatch streamer speechless after Bastion main’s bizarre disclaimer

Published: 11/Mar/2020 23:00

by Michael Gwilliam

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Retired Overwatch pro turned commentator and streamer Jacob ‘Jake’ Lyon was left completely stunned after a Bastion main began spurting a strange pre-game disclaimer to his teammates.

The streamer loaded into the game away from his computer but soon came rushing back when he heard the Bastion one-trick’s voice coming through his speakers, playing a disclaimer that he seemingly does at the start of every match.

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“I have two-hundred-ninety hours with Bastion in total,” the player proudly proclaimed. “Bastion is a way of life for me.”

Blizzard Entertainment
Bastion isn’t normally a hero many people main.

In Overwatch “maining” or “one-tricking” is typically frowned upon because if that hero that is mained is being countered by an enemy, it can make the whole experience difficult for the entire team.

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The omnic player then went on to vulgarly describe what he would do to his opponents, which prompted a chuckle from the former Overwatch pro.

“Bastion is a way of life for me,” he repeated. “I never change my character, f**k you. If at any point during the match you want me to change characters, I gladly suggest you go f**k yourself.”

“I follow absolutely no type of team composition. You want to give orders, give them to each other. Don’t you dare bring that sh*t to me,” the DPS teammate warned.

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The shenanigans didn’t stop in the spawn room either. As Jake’s team captured Point A and started pushing the payload, the Bastion one-trick started blasting some epic fight music in the background.

“I can’t dude!” Jake laughed.

Even more amusing was when the Bastion was killed by a charging Reinhardt, the player abruptly killed the music and played the Windows XP shutdown sound – fitting as he only plays a robot character.

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While the game was super entertaining, Jake’s team only barely managed to squeak out a victory in a close 2-1 King’s Row match.

When asked about possibly duoing with the Bastion player, the streamer wasn’t interested.

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“Nah, bruh,” he swiftly said. “I didn’t avoid him. That’s what I’ll give you guys. I didn’t avoid him. There’s no way I’m f**king duoing with that guy. Those games are so freaking bad actually.”

Even though the match was difficult, it’s even harder to deny it didn’t make for quality content.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.