Shaq welcomes Clix to NRG’s Fortnite roster with epic video - Dexerto
Fortnite

Shaq welcomes Clix to NRG’s Fortnite roster with epic video

Published: 1/Jul/2020 23:32

by Theo Salaun

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Clix, one of the world’s best Fortnite players, has been officially and illustriously welcomed to NRG’s roster by their advisor, investor, and NBA Hall of Famer: Shaquille O’Neal.

At just 15 years old, Clix is among Fortnite’s most established stars—with five World Cup qualifications under his belt and a fanbase encompassing over 1 million followers on Twitch and 800,000 on Twitter and YouTube apiece. It was only fitting that NRG brought out the big guns, the Big Fella himself, for the welcoming party.

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“Excellence is not a singular stat. It’s a habit. You are what you repeatedly do. This squad stays on top. The next move…we all about to take NRG to a whole new level. Yo, Clix, welcome to the family.”

Goosebumps. Absolute goosebumps. Shaq knows all about whole new levels and it shows, the legendary Diesel is a four-time NBA champion, a 15-time NBA All-Star, and a former MVP. And, of course, what NRG video would be complete without their Fortnite superster benjyfishy, who also made a cameo appearance alongside the former Lakers star.

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While Clix kept it lowkey on Twitter, you can be sure the young gun is ecstatic. The former Misfits player popped off on Twitch for his announcement stream, with peak concurrent viewership at a staggering 190,000.

And the hype is legitimate; NRG’s Fortnite roster already consists of some cracked prodigies like benjyfishy, Zayt, and EpikWhale—so the addition of Clix truly brings this crew to new heights and cements the organization as the most reputable in the Fortnite community. 

The addition also helps the org accommodate one of their former Fortnite stars, Symfuhny, who has become a huge fixture in the Call of Duty: Warzone scene after choosing to grind the game instead of Fortnite over the past couple months. 

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Having Clix join NRG was enough hype to break Twitch on its own, but that energy skyrocketed when Shaq was the one bringing him in. Following the announcement, the young star expressed how excited he was to be joining a roster with the other big names (while ignoring his tumultuous history with Unknown and expressing some…slight eagerness to join Edgey).

“NRG, forever.” As Big Aristotle foresaw, such a major acquisition may ensure that one of Fortnite’s top rosters never steps down from the podium.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.