Pittsburgh Steelers wide receiver JuJu Smith-Schuster has announced the launch of his own gaming organization, Team Diverge, with six signed content creators and plans to move into esports.
Smith-Schuster is well-known for his incredible skill and talent on the football field, holding a number of NFL and Steelers franchise records, but fans of gaming will know him for his love of video games, his YouTube channel full of gameplay videos, and his close relationship with FaZe Clan.
As one of the most successful and marketable players in the NFL, JuJu is now continuing his crossover into the world of gaming with the introduction of his own organization named Team Diverge, which will start life as a content team with eyes to moving into esports in the future as well.
“In creating my own organization instead of joining one of the big established ones, I know I chose a different path than most in my position would do,” the 23-year-old stated. “I’m not just trying to be a popular figure in gaming for myself; I’m trying to build a special organization that is a platform for others.”
Team Diverge have already signed six rising content creators to serve as the core of the team in Tubasuki, Micahwave, CitizenSnipes, TheMeatMan, SteelCurtain, and Royalize, with new members set to be announced at a later date. Alongside gaming creators, Smith-Schuster also intends to recruit fellow athletes, musicians, and celebrities who will also help drive the team’s content and help promote the organization. With JuJu admitting that a lot of his Steelers teammates are gamers, it’s possible we could see them take part in Team Diverge content in the future.
Going forward, Team Diverge will be creating a content house in Spring 2021 that will host both gaming creators and crossover talent, something which JuJu is well accustomed to having lived in the FaZe House in the past. During the NFL offseason, the Steelers star will host both the talent and Team Diverge members for three months, creating new content for fans to enjoy.
Esports are also on the agenda, with TD hoping to acquire and create teams in all kinds of different games, including smash hits like Warzone and Fall Guys, and also intends to launch “streetwear-inspired apparel” with activewear brands who will help deliver limited-edition drops and evergreen merchandise for fans of JuJu and Team Diverge to enjoy.
Smith-Schuster is no stranger to the world of gaming organizations thanks to his long history with FaZe, and even dropped a special merchandise collaboration with them back in 2018. JuJu’s relationship there was clearly fruitful, with the NFL star calling them “great guys” and admitting that he “learned a lot about the bridge between athletes, influencers, and gaming” thanks to the organization.
He’ll be aiming to take that experience into his new venture with Team Diverge, who JuJu states will aim to “move in a different direction than ordinary gaming organizations,” with plans to be “unique in how [they] operate.”