Popular Twitch streamer Jaryd ‘Summit1G’ Lazar was left stunned after he managed to pick up one of the luckiest kills ever in Escape from Tarkov.
Even though some Twitch viewers have stopped watching Escape from Tarkov streams now that they no longer give out free in-game items, that hasn’t stopped streamers from playing the intense FPS title.
That includes summit, who has been grinding his way through by himself, as well as a part of a streamer squad. Yet, while playing on his lonesome, he managed to pull off one of the best and most accidental kills the game has seen.
Escape from Tarkov has been dominating Twitch viewership.
Playing through the Interchange level during his January 27 stream, the popular streamer had been trying to find a shortcut through one of the stores to give himself a better angle on potential foes when he decided to shoot through the glass in order to make a hole for himself.
Yet, as he did so, he managed to pick the one spot where an enemy was sat – giving him, perhaps, the luckiest kill seen in Battlestate Games’ title to date. The 1G was pretty surprised by his feat too.
“Brothers, you are not going to believe what the f**k I just did,” he called out with a stunned look on his face. “All I meant to do was shoot that glass open and there was a f**king guy there! I just wanted to shoot the glass open bro – I didn’t mean to shoot the guy, I didn’t know he was there until after I shot.”
While Summit and his viewers were rightly impressed by his extremely fortunate kill, it wasn’t exactly the best news for his slain enemy. Due to how Tarkov works, death means the loss of any loot you’ve taken with you and managed to pick up during the run.
Though, it didn’t appear as if Summit had doubled on his good luck as he only managed to swipe some health items and fresh ammo.
Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.
One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.
He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”
After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.
I see some new faces accusing me of photoshopping & trying to start drama. I have no reason to lie. Anyone who knows me knows I stay out the way. So here's the vod w/ Twitch staff in my chat trying to trick me into promoting some company with a bit donation during my workout https://t.co/EYBqNG33uOpic.twitter.com/NoqOyyEC6l
“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.
Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”
There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.
Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.
In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.
The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.
The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.
“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.
Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.
A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.
Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.
As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.