Why beauty YouTubers are boycotting Morphe over Jeffree Star

Published: 6/Jul/2020 21:48

by Virginia Glaze


Makeup mogul Jeffree Star is at the center of online backlash due to purportedly being involved in the James Charles scandal of 2019 — and now, huge names in YouTube’s beauty community are boycotting one of his biggest partners.

While Jeffree Star boasts a divisive past, the beauty guru has come under fire in the last few weeks after fans suspected him of orchestrating the drama surrounding James Charles in May of last year.

These theories were only exacerbated after OG YouTuber Shane Dawson published a Notes post addressing the matter — which was later followed by Tati Westbrook’s exposé accusing the two of “gaslighting” her into uploading her viral “By Sister” video in 2019.

Those are far from the only allegations surrounding Star; the YouTuber has also faced criticism due to purported racism, catching flak for posing with a fan wearing a Confederate flag as well as prior comments about people of color.

Now, huge names in the YouTube beauty scene are dropping one of Star’s biggest affiliates, Morphe, after footage surfaced of Star claiming he was an investor in the makeup company.

Jeffree Star Cremated palette
Jeffree Star, YouTube
YouTuber and makeup mogul Jeffree Star is facing criticism across the net due to purportedly orchestrating the James Charles scandal from May of last year.

Jackie Aina, a massively popular YouTuber with over 3.48 million subscribers, publicly announced her separation from Morphe in a Tweet on July 2 due to the business partnering “racist” brands.

“Hey boos, as some of you may know, as of this week I will no longer be a Morphe Brushes affiliate,” Aina wrote. “Code ‘EDGES’ has deactivated. I refuse to align myself with a company that continues to retail antiblack racist beauty brands. I strongly encourage other influencers to do the same!”

YouTubers Chloe Morello and Amanda Ensing likewise spoke out about the issue, with both beauty gurus announcing their own break from (or complete lack of interest in) Morphe in separate posts.

“How can we support a brand who supports this behavior and actions?” Ensing asked. “Your brands are a direct reflection of Morphe. Can you please take the time to explain this to the beauty community and your hard-working customers?”

Thus far, Star has yet to speak out concerning Tati’s allegations against him, and has even been accused of lying to his fans and hiding from the current scandal — only prompting further speculation that the beauty giant is avoiding potential consequences.


Charli D’Amelio invests in $50 million banking service for teens

Published: 2/Dec/2020 19:00

by Virginia Glaze


TikTok’s most-followed content creator, Charli D’Amelio, has invested in her very first startup, and it’s a $50 million mobile banking service specifically aimed at teenagers.

In true D’Amelio fashion, Charli has decided to invest in her first company, Step, along with a slew of other celebrity investors.

What is Step?

Step is a mobile banking service directed toward teenagers aged 13-19, which announced this morning that it has raised over $50 million during its Series B funding stage.

Step has grown to over 500,000 users in two months after its official launch, and features a variety of elements seen in apps like Venmo and PayPal, allowing users to send money to friends via peer-to-peer technology.


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A post shared by Step (@stepmobile)

The service also offers its teen customer-base FDIC-insured bank accounts without any fees, easing their foray into the financial world. Step even gives users a Visa card that allows them to establish credit prior to turning 18.

Charli D’Amelio on her Step investment

As for Charli D’Amelio, she seems to be quite jazzed about the bank’s entire concept, having risen to prominence in the mobile world before turning 16 this year.

“As a Step partner and customer, I’ve been able to see firsthand how easy Step makes it to manage your money while providing the educational resources that today’s teens need but have largely been unable to find—myself included,” D’Amelio stated.


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A post shared by charli d’amelio (@charlidamelio)

“I’m excited to be able to use my platform to help close this gap and have made a direct investment in Step to help them develop even more useful products.”

Charli isn’t the only big name putting some stock into Step; A-list celebs like Will Smith, the Chainsmokers, and Justin Timberlake are also investing in the bank, making for a truly star-studded affair for the emerging company.

Step is planning to partner with even more celebrities and influencers in the future, and hopes to help its teenaged customer-base with everything from student loans to building credit in the long-term.

Charli D'Amelio invests in Step mobile banking
Step.com, Press Kit
Step aims to help teenagers ease into the confusing financial world.

“Student loans are a big thing. Being able to extend credit to these folks. Being able to offer new products and services so they’re not paying these outrageous, predatory banking fees and high interest credit cards,” Step CEO MacDonald said of the service.

It looks like Charli is making big waves with this major investment, and all eyes are peeled to see if her 101 million TikTok followers will hop onto the Step trend, too.