Who is Amouranth? The streamer taking Twitch by storm - Dexerto
Entertainment

Who is Amouranth? The streamer taking Twitch by storm

Published: 24/Sep/2019 1:54 Updated: 13/Apr/2020 15:39

by Brent Koepp

Share


While the majority of Twitch’s most-watched channels are gaming related, some of the biggest personalities are variety streamers like Kaitlyn ‘Amouranth’ Siragusa – the streamer that is rapidly taking the platform by storm.

Amouranth is a jack of all trades as her young career has seen her jump from costume design to modeling, and successfully launching one of the most popular channels on Twitch in just under three years.

Advertisement

Even before she was banned on September 9 due to a wardrobe accident, the streaming personality was quickly rising in the ranks due to her variety broadcast, and was in the top three most popular females behind Imane ‘Pokimane’ Anys. But her career actually started before Twitch.

Instagram: AmouranthThe popular Twitch personality models on Instagram for her 1.7 million followers.

Advertisement

Amouranth’s origin in cosplay and costume design

According to her website’s bio, the Twitch streamer first started out doing cosplay in 2010 and was self-taught designing costumes in high school. Having aspirations, she started to attend conventions and grow her skills as she took commissions.

While many today know her from her modeling on Instagram and Snapchat, the 25-year-old spent years perfecting some pretty accurate gaming related cosplay and was even hired by Houston Grand Opera and Houston Ballet to create costumes for their productions.

kaitlynsiragusa.com / MINERALBLU photographyAmouranth got her start doing cosplay.

Advertisement

In 2015, the Texas-based streamer started her own business called “A Charmed Affair” where she took all of her experience as a cosplayer, and created a company that focused on making costumes for children.

In the short time since launching her business, it was featured on TLC’s reality tv show ‘The Little Couple’ and Amouranth herself made an appearance on the show as Elsa’s younger sister Anna from Disney’s hit animation ‘Frozen’.

 

View this post on Instagram

 

I had the awesome opportunity to be on TLC’s The Little Couple again! Will and Zoey are both so adorable! I started my business @acharmedaffair (A Charmed Affair Houston Princess Parties) less than a year ago and I’ve already made 4 television appearances :person_tipping_hand::skin-tone-3: Last time I was the Queen, this time I was the little sister 😉 Did anyone watch the episode when it aired last night? :snowflake:️:tv: #frozen #disney #magicalwinterlights #elsa #anna #queenelsa #frozencosplay #disneycosplay #cosplay #costume #disneyprincess #disneyland #disneyworld #tlc #thelittlecouple #houston #houstontx #animematsuri #victoriacomiccon #christmas #princessanna #magic #pixiedust #tv #celebrity #famous @magical_winter_lights @lee_gazelle

A post shared by Amouranth | MEMES NINJA (@amouranth) on

Amouranth’s rise on Twitch

Amouranth changed the direction of her career when she started her Twitch channel in 2016, and began to model on Instagram the very same year.  She quickly became popular due to her ‘Just Dance’ streams and her ASMR (Autonomous Sensory Meridian Response) content, where millions tune in to watch her whisper and talk in a low voice which some find pleasurable.

Advertisement

The model had already amassed close to 800,000 followers on the streaming platform by the end of 2018, but it was her ban on September 9 that propelled her even further as she’s now blown far past 1 million followers.

During her livestream, the popular personality was rolling on the floor when she had a wardrobe slip that exposed her nether regions several times, which resulted in her channel being suspended.

Advertisement

While her ban only lasted till September 12, the streamer saw a 50% increase in her followers, and it pushed her into being second fastest growing channel in September according to TwitchMetrics.

Twitch: AmouranthThe variety streamer was banned on September 9 after she had a wardrobe malfunction.

The variety streamer has been criticized in the past for the outfits she wears and during her September 15 stream, she hit back at her detractors and defended herself against accusations of using “thirsty boys” for money.

“You don’t even know me. Before I started streaming, I had a charity organization already – going to hospital visits as princesses to kids who have cancer. The entire reason why I’m streaming right now is to open up a rescue ranch to give much more later on when it actually matters, okay?”

Gaming outlet Kotaku previously interviewed the Twitch star back in January where she admitted that she was aware that she made people angry, and likes to get views off them.

“If I’m feeling really sassy, I can act like I’m super offended and make them think they won. Then they post that clip on Reddit and YouTube and I get more views,” Amouranth said.

Whether you love her or hate her, Amouranth has proven that she knows how to drive views and has made many moves in her career that shows she is business savvy, as her Twitch channel currently boosts over 1.4 million followers with no signs of slowing down.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

Share


Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

Advertisement

He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

Advertisement

“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

Advertisement

However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

Advertisement

The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

Advertisement
Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.