What does HG mean on TikTok?

Kawter Abed
TikTok logo on a phone

While scrolling through your For You Page on TikTok, you might have stumbled across the acronym ‘HG’ in a video. But what does this term mean?

Social media powerhouse TikTok is known for its rapidly evolving trends, catchy challenges, viral content, and, of course, its unique lexicon.

As millions of users interact and share their experiences, certain phrases and acronyms gain traction, eventually becoming part of the app‘s ever-growing vernacular.

HG is one term that you might have seen at some point while scrolling through your For You Page on TikTok, whether that’s in a hashtag or in the caption of a video. But what exactly does this acronym mean? Here’s everything to know.

HG meaning on TikTok

On social media apps like TikTok, HG usually stands for ‘Holy Grail.’ It represents something that is considered the best in its category or the ultimate item or idea someone has been searching for.

The term originates from the world of beauty and skincare, where enthusiasts might refer to a particular product as their “HG” if it delivers outstanding results or perfectly suits their needs.

On TikTok, the use of this viral slang has expanded beyond just beauty. For instance, someone might post a video about their favorite pair of jeans, saying, “These are my HG jeans, they fit perfectly!”

Alternatively, a food blogger might describe a particularly delicious dessert as their “HG dessert.” It’s all about emphasizing the unparalleled quality or significance of something.

According to Urban Dictionary, HG can also stand for ‘Hot Girl,’ ‘Highly Gifted,’ or ‘Homegirl.’ However, the former meaning is generally more common to see on TikTok.

If there are any other TikTok phrases or acronyms that are confusing you, you can check out our guide here to learn more about the app’s most popular terms.