This Instagram influencer isn't a real person: Who is Imma? - Dexerto
Entertainment

This Instagram influencer isn’t a real person: Who is Imma?

Published: 31/Oct/2020 11:14 Updated: 2/Nov/2020 10:15

by Luke Edwards

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The current worldwide outbreak has pushed companies towards using automatically immune virtual influencers to promote their products on platforms like Instagram. Could influencers like Aww’s Imma be here to stay for the long run?

When Riot Games released an Instagram account for LoL Seraphine, it turned out to be a marked change in how the game was marketed. Normally, Riot would tease future champions through some sort of in-game easter egg or a cinematic trailer.

Seraphine was instantly different. A series of cryptic Instagram posts culminated in the collaboration of the character with virtual pop group K/DA. She was released as a playable character as part of patch 10.22, in the days leading up to the 2020 Worlds finals, with the song MORE released by K/DA the same day.

 

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some things never change, like oversleeping for practice

A post shared by Seraphine (@seradotwav) on

Seraphine’s release seems to be part of a general trend towards creating virtual characters, celebrities, and influencers who aren’t restricted by the bounds of reality.

All the fuss about virtual Instagram influencer Imma

Given the current situation, some brands have turned to promoting their products through virtual influencers like Imma. Originally an art project, Imma’s popularity has snowballed into an Instagram page with over 300k followers, and sponsored posts from companies as large as Porsche.

Christopher Travers, the founder of virtualhumans.org, has suggested to Bloomberg that virtual influencers could be here to stay.

“Virtual influencers, while fake, have real business potential,” he said.

“They are cheaper to work with than humans in the long term, are 100% controllable, can appear in many places at once, and, most importantly, they never age or die.”

While this makes sense business-wise, it’s important to consider the ethical side of recruiting robots to humans. You only have to look at the Black Mirror episode ‘Rachel, Jack, and Ashley Too’, where Miley Cyrus’ character gets replaced by a digital version of herself when she rebels against her bosses, for a warning about the unethical side of replacing human celebrities with digital versions.

Regardless, creating fictional influencers has worked well for companies like art toys producer Superplastic. They created Instagram accounts for its characters Janky and Guggimon to market their products and give the characters more personality.

 

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VOTE IF U LUV ME ❤️ if ur not alredy registerd go to vote.org an do the dang thang! evn i did it!! its tht frikin easy!!

A post shared by Janky (@janky) on

Creating virtual influencers looks like a marketing strategy that will keep getting bigger, especially as worldwide restrictions on travel remain in place over winter.

Entertainment

Bryce Hall puts Quen Blackwell on blast after Griffin Johnson TikTok drama

Published: 18/Nov/2020 4:59

by Brad Norton

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Following on from Quen Blackwell and Griffin Johnson’s social media clash, Bryce Hall has now jumped into the mix and lashed back at the original post that kickstarted the feud.

If you’re not up to speed on the latest TikTok kerfuffle, don’t stress. Here’s a quick refresher. Two days ago social media celeb Quen Blackwell reacted to a TikTok post featuring Bryce Hall and Addison Rae.

Their relationship has been hot and cold throughout most of the year. Blackwell took the opportunity to joke about the on-again, off-again couple, yelling “no” at the top of lungs in her own post. While Johnson was the first to take issue with her comedic reaction, Hall has now fired back as well.

Rather than calling her out on social media, however, Hall allegedly got in touch and hashed it out directly. It’s clear that things didn’t go down all too well between the pair as he’s since gone on to expose their private conversation.

@quenblackwell##stitch with @addisonre♬ original sound – quenblackwell

“So I confronted her and talked about it,” he said. As it turns out, Blackwell was forthcoming with her intentions. “I only do this for likes and being relatable,” she explained, according to Hall.

“I get it, you’re just doing it for numbers. It had like 1.5 million likes, I get it,” Hall assured. As social media personalities, both have their own audiences and both create content to generate engagement. While that TikTok may have struck a nerve at first, it seemed as though they were able to get on the same page in their chat.

That mutual respect didn’t stand for all too long though. Blackwell claimed she wouldn’t do it again, though that wasn’t the case as she touched on the subject 24 hours later before deleting her videos. “It’s so fake,” Hall said in response.

“Now that she’s deleted the videos, we’re friends again. We’re gonna be like the rest of these social media people and just act as though nothing happens behind the scenes.”


Clearly not too pleased with how the drama unfolded, Hall can at least respect that Blackwell deleted her latest videos. At the time of writing, this seems to be the end of the controversy. Though it could all kick off once more if Blackwell goes back on her word yet again.

We’ll be sure to keep you updated if the latest TikTok drama continues to explode across social media.