Twitch star “Sweet Anita” is unlike other personalities on Twitch due to her acute Tourette’s syndrome, which interrupted an otherwise wholesome moment describing her friendship with fellow streamer Greekgodx.
Sweet Anita is one of Twitch’s fastest rising stars, known for her supportive community, witty sense of humor, and efforts to educate viewers about the facts of Tourette’s syndrome.
However, just as popular are the hilarious moments that arise from her condition, which often arise at untimely moments, sending certain streams and interactions completely off the rails.
Sweet Anita is a popular face on Twitch, known for her witty sense of humor and acute Tourette’s Syndrome.
One such moment occurred during a January 30 broadcast, where she was asked about her opinion on Dimitri “Greekgodx” Antonatos, another popular Twitch star.
While the two have become fast friends in recent days, Anita’s Tourette’s derailed her response to the curious viewer who’d made the inquiry, instead offering a hilariously-timed insult aimed at her fellow streamer.
Twitch streamer “Greekgodx” is another popular face on the platform, who Anita was asked about during a January live stream.
“Are you and Greek still friends?” she read aloud. “No! F**k him! F**k him! Wow! ‘Cause nobody else does!”
Although the body language exhibited during her answer clearly defined the explosive response as a tic, she went on to clarify her true thoughts on their friendship, admitting that she does, in fact, value his companionship.
“Yeah, I think he’s awesome,” she explained. “Yeah, why wouldn’t we be friends? What did he say?”
This isn’t the first time Anita and Greek have interacted during live broadcasts, by far: Anita also received a generous Twitch host from Antonatos a few days prior, to which she had a similarly humorous reaction that caused her to hurriedly explain her condition to the horde of new viewers.
Despite her Tourette’s syndrome, Anita is quite open about the matter, and often encourages viewers to laugh at funny moments and ask questions regarding her condition.
To Anita, her Tourette’s isn’t something that holds her back on an otherwise tumultuous platform, claiming that she’s grateful to have such a platform to educate the masses about Tourette’s and the fearful stigma surrounding it — even in the face of past controversies.
Influencers and gamers are finally being taken seriously. Jason Moore, former manager of reality TV star Paris Hilton, and his new company Renown Management, are now hoping to take professional gamers and influencers to the next level, by showing them the path into mainstream popular culture.
With a wealth of experience and several years in Hollywood, Jason believes he’s perfected the formula that turns minor celebrities into major personalities. This time, he’s hailing gamers and social media tycoons, like Stephanie “missharvey” Harvey and FaZe Bizzle, as the new kind of celebrity worth investing in.
Jason has just launched his new pro gamer and influencer management company Renown – it was formerly known as Agency for Professional Esports aka APE Agency, and the focus was only on esports.
Jason Moore managed Paris Hilton for 9 years
Who is Jason Moore?
Managing Paris Hilton, he said, “kind of fell into my lap by accident.” At the time, nobody understood what the value was working with her, but the moving parts that launched Paris to fame were intriguing, Jason told Dexerto; “I really felt like I was creating a new culture and that fired me up.”
Rather than coming from a business background, it was his artistic experience that made him able to “connect on a personal level” with the clients that his company managed. “I felt like art had to be natural and these people that I was surrounded by didn’t actually have that… I kind of came in a different direction and I got lucky.”
Jason now believes that over the years, he has built up the perfect formula for pushing these social media stars as far as they can go.
Renown management represents CLG’s missharvey
From Paris to Gaming
Jason made Paris Hilton into the legendary figure she is today, but this type of celebrity is no longer new.
Today’s still come with their own challenges. But the gaming industry is different from Hollywood. “Gamers think their career is going to end in four years no matter what,” he said.
When Jason first started working in Hollywood, there weren’t so many opportunities to have influence. Now there are so many different platforms and a plethora of influencers out there, which means they’re also quick to get rid of.
He described cancel culture as “like a battle royale hunger game.”
“Imagine Fortnite with the lobby of a million people. People aren’t paying attention to the game until it gets down to the final 30. Even then you’re not really paying attention until it gets down to the final 20.”
Jason thinks gamers and influencers should be treated the same as athletes, explaining that “gaming is a passion, it’s a hobby, it’s a lifestyle, it’s no different than traditional sports.” But while the scene makes a lot of noise, it still hasn’t broken through to the mainstream. “Once they start inviting people outside of that world and onto the red carpet that means they’re established,”
“All it needs is controlled chaos.”
Jason emphasized that having a manager is about connecting the dots, “It’s the overall vision of where this brand is going.” His client Stephanie “missharvey” Harvey “is a pioneer in female pro gaming and a 5-time world champion” while FaZe Bizzle “will go down in history.”
Jason says FaZe Bizzle will “go down in history.”
Controlling the chaos
So, how can Renown management actually transform pro-gamers and influencers into mainstream stars? Just like how he connected with Paris one-on-one, Jason’s tactic is deep personal involvement in the client.
This is Jason’s philosophy: Rather than projecting your ideas onto the person, you should first find out who they are as individuals, and work up from there. “How do they envision themselves? What do they want to do?”
For example, aside from gaming, Jason explained that FaZe Bizzle is very into golf. Through this other interest, “you have an opportunity where we’re Bizzle could transcend over into the golf industry and that awareness.” Tapping into a “larger fan base, which then will bring in more people that want to market withed you.”
When it comes to Missharvey, Jason wants to capitalize on her “influence as well as what she’s done, her dynamic as a pro and her position.”
Missharvey has the ability to talk about inclusion, diversity issues, and gender issues. He added that without her, “CLG wouldn’t be able to have those conversations at panels or at conferences and represent the organization. They wouldn’t be able to do partnerships with certain brands that are looking for that relevance. She brings that to the conversation. ”
Perhaps this kind of support for influencers is needed now more than ever. “It would now be more accepted and understood to evolve from an agency into a management company,” Jason said. “Now is the perfect time in the industry.”