Pokimane reveals how she deals with annoying online "simp" comments - Dexerto
Entertainment

Pokimane reveals how she deals with annoying online “simp” comments

Published: 30/Jun/2020 21:55

by Virginia Glaze

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Imane “Pokimane” Anys is one of Twitch’s biggest streaming stars, boasting over four million followers on the platform due to her humorous broadcasts — but being internet famous isn’t always the cakewalk it’s made out to be.

Despite her blossoming career as an online entertainer, Poki is often met with criticism online, with many spiteful comments under her social media posts accusing her fans of being “simps.”

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“Simp” is an insulting term that has skyrocketed in popularity in online circles as of late, referring to men who are viewed as too submissive toward women, especially online personalities, from whom they hope to achieve some kind of romantic attention for their efforts.

Anys is no stranger to these sorts of comments, as evidenced by her various social media platforms, and was even asked about it for a Q&A video in celebration of reaching five million subscribers on YouTube — including “annoying” comments from children online.

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Pokimane models Cloak merch.
pokimanelol, Instagram
Twitch star Pokimane is no stranger to hurtful comments online, and detailed how she handles the hate in a June Q & A video.

“I gotta admit, it can be kind of disturbing, the stuff that people say,” she said of the topic, with her video referencing the viral before-and-after makeup photos of the star that continue to circle the net. “I also understand that kids especially say things without fully understanding the weight of their words.”

“Sometimes, just the worst side of people will come out online,” she continued, “because they know that they can’t really be held liable for it. Either way, I kind of try to avoid my exposure to peoples’ comments all the time because I don’t think it’s too good for my mental health.”

She went on to address the viral “simp” comments underneath her social media posts, admitting that while she thought the memes spawning from the term were once funny, now feels are “overused” and make her less than cozy when used in rude ways.

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Pokimane Twitter comment
Pokimane, YouTube
Pokimane showcased several of the offensive comments she receives during her Q & A video, showing one interaction where a critic called someone defending her a “simp.”

“It kind of makes me uncomfortable when people use it in an aggressive way,” she explained. “Like, if someone is remotely nice to me, and they’re just like, ‘Simp, simp!’ I think that’s a little bit weird.”

(Topic begins at 7:22)

Ultimately, Pokimane is of the school of thought that “it is what it is” in regards to “uncomfortable” comments — but at least she’s taking it in stride, despite their sometimes overwhelming presence on her Twitter posts.

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.