Entertainment

Here’s how Twitch ads will be improving in the near future

Published: 31/Oct/2019 0:58 Updated: 31/Oct/2019 1:40

by Brad Norton

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Advertisements throughout live broadcasts can often be agitating. Twitch is aiming to change the way we interact with ads on the platform moving forward.

The Amazon-owned streaming platform is set to roll out a number of changes to the advertising experience as previously announced at TwitchCon 2019.

With changes being implemented across the board from October 30, here’s a rundown on everything you need to know about the ‘Ads Experience Update.’

Ad Revenue Share for Affiliates

Starting on October 30, Affiliated Twitch streamers are now eligible to earn revenue from video advertisements. 

Previously a feature exclusive to Twitch Partners, this change will allow streamers on the rise to start generating income through the platform much earlier. Additionally, video ads will be removed from all non-Partnered and non-Affiliate Twitch accounts. Meaning that viewers will no longer have to sit through an ad that doesn’t support the smaller streamer they’re tuning into.

Twitch: MOONMOONIn a first for the platform, video advertisements will now generate income for smaller streamers.

Option to Disable Pre-Roll Ads

Partners and Affiliates will soon be able to disable pre-roll video ads in exchange for running regular ad breaks throughout their broadcast. 

When first loading into a channel, it was guaranteed that you’d encounter an ad immediately. With these changes however, if the streamer has disabled pre-roll ads, you’ll be able to jump right in and enjoy the stream without an initial video to sit through.

As part of a trade-off, streamers will be required to run regular ad breaks throughout their broadcasts to negate pre-roll ads. For instance, running a 60 second video will disable pre-roll ads for 20 minutes.

Picture-By-Picture

In the past, Twitch ads would entirely take over the main broadcast, regardless of what was happening on-stream. With the latest adjustments though, viewers will be treated to a picture-by-picture setup.

As video advertisements commence, the main broadcast will be shrunk, muted, and relocated just above the chat. This allows for ads to be shown in full, without fans missing a moment of the action from the streamer.

This function is only being made available for gaming streams in particular and will not be available for pre-roll ads.

Ultimately, the sweeping changes to advertisements on Twitch appear to be an all-around improvement for content creators on the platform. 

Viewers will no longer miss a beat thanks to the picture-by-picture functionality and smaller streamers can start making money earlier than ever before. These changes are currently being rolled out so expect to see them implemented on a wide array of channels in the future.

Entertainment

Logan Paul wants to fight NHL pro Evander Kane after challenging Jake

Published: 2/Dec/2020 17:20

by Michael Gwilliam

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YouTube sensation Logan Paul responded to a boxing challenge NHL pro Evander Kane issued to his brother, Jake, during the Impaulsive podcast.

Right after Jake scored a stunning knockout on former basketball player Nate Robinson, the San Jose Sharks left-winger sent a challenge Paul’s way, claiming he’s easy, get ‘wrecked.’

Now, one of the Paul brothers has seemingly accepted the challenge, but it wasn’t the one who Kane was expecting.

“San Jose Sharks? What is that exactly? Some sort of fish or aquatic animal who lives in San Jose?” Logan joked and read Kane’s original tweet. (Segment begins at 33:28)

 

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A post shared by Jake Paul (@jakepaul)

“Put him on a list,” he remarked. “Does Jake Paul vs Evander Kane, is that a headline fight? How many buys does that get?”

While Jake’s last fight was on the undercard for Mike Tyson’s boxing return against Roy Jones JR, some could argue that Paul stole the show with his huge knockout that went viral on social media. It’s unclear if Kane would have the same star power as Robinson.

The podcast members agreed that the fight wouldn’t exactly be worthy of a headliner, but Logan Paul had an idea.

“Or does he just do it because he will get another fantastic f**king knockout? Is he even active?” Logan asked, inquiring about if Kane was still playing in the NHL. “Okay, so when is he going to train boxing? We’ll go through it again. I’ll put a quarter-million down this time.”

With Logan Paul down to step into the ring against Kane, all that was needed was a response by the forward, who wasted no time in accepting the invitation.

In a short eight-second video tweet, the Sharks player accepted the challenge quite confidently.

“Logan Paul, I’ll take the mop off your head and wipe the floor with you,” he said and proceeded to tag the YouTuber in the reply.

It’s unclear when or if this fight actually goes down, especially with Kane being active in the NHL, so we’ll have to wait and see what happens. The NHL season is set to begin on January 1 at the earliest, but hopefully, the two can arrange for a fight in the following off-season.