Here’s how Twitch ads will be improving in the near future - Dexerto
Entertainment

Here’s how Twitch ads will be improving in the near future

Published: 31/Oct/2019 0:58 Updated: 31/Oct/2019 1:40

by Brad Norton

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Advertisements throughout live broadcasts can often be agitating. Twitch is aiming to change the way we interact with ads on the platform moving forward.

The Amazon-owned streaming platform is set to roll out a number of changes to the advertising experience as previously announced at TwitchCon 2019.

With changes being implemented across the board from October 30, here’s a rundown on everything you need to know about the ‘Ads Experience Update.’

Ad Revenue Share for Affiliates

Starting on October 30, Affiliated Twitch streamers are now eligible to earn revenue from video advertisements. 

Previously a feature exclusive to Twitch Partners, this change will allow streamers on the rise to start generating income through the platform much earlier. Additionally, video ads will be removed from all non-Partnered and non-Affiliate Twitch accounts. Meaning that viewers will no longer have to sit through an ad that doesn’t support the smaller streamer they’re tuning into.

Twitch: MOONMOONIn a first for the platform, video advertisements will now generate income for smaller streamers.

Option to Disable Pre-Roll Ads

Partners and Affiliates will soon be able to disable pre-roll video ads in exchange for running regular ad breaks throughout their broadcast. 

When first loading into a channel, it was guaranteed that you’d encounter an ad immediately. With these changes however, if the streamer has disabled pre-roll ads, you’ll be able to jump right in and enjoy the stream without an initial video to sit through.

As part of a trade-off, streamers will be required to run regular ad breaks throughout their broadcasts to negate pre-roll ads. For instance, running a 60 second video will disable pre-roll ads for 20 minutes.

Picture-By-Picture

In the past, Twitch ads would entirely take over the main broadcast, regardless of what was happening on-stream. With the latest adjustments though, viewers will be treated to a picture-by-picture setup.

As video advertisements commence, the main broadcast will be shrunk, muted, and relocated just above the chat. This allows for ads to be shown in full, without fans missing a moment of the action from the streamer.

This function is only being made available for gaming streams in particular and will not be available for pre-roll ads.

Ultimately, the sweeping changes to advertisements on Twitch appear to be an all-around improvement for content creators on the platform. 

Viewers will no longer miss a beat thanks to the picture-by-picture functionality and smaller streamers can start making money earlier than ever before. These changes are currently being rolled out so expect to see them implemented on a wide array of channels in the future.

Entertainment

Who is Granny? The rising Twitch star who streams as a grandma

Published: 26/Nov/2020 23:45 Updated: 26/Nov/2020 23:46

by Michael Gwilliam

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Twitch is home to some pretty outlandish personalities, but none may be as unique as the rising streamer known only as Granny.

Dressed in a bright white wig, oversized glasses, and attire that you could have sworn you’ve seen the elderly wear, Granny takes the character to the extreme.

If you thought the outfit or persona was the limit of the character, think again. Just like how Dr Disrespect streams from his legendary “arena,” Granny has her own broadcast center of sorts.

From Granny’s house to Twitch

Her streams begin, amusingly enough, with an old house in a green meadow surrounded by rainbows, flowers and chirping birds.

Twitch streamer Granny begins a broadcast.
Twitch/Granny
Granny begins her streams in a pink house surrounded by rainbows.

After introducing herself, talking to viewers from inside the big pink home that looks like it’s ripped from either Lord of the Rings or Teletubbies, the gameplay kicks off.

What makes Granny’s choice of games so hilarious is that she’s made a habit of streaming titles such as Dead by Daylight, which are the complete opposite of the happy-go-lucky nature of the intro.

Fans are absolutely loving it. Since starting the stream, Granny has amassed nearly 30,000 followers and is growing on other platforms such as YouTube.

Climbing the Twitch ranks

Speaking with Dexerto, the entertainer refused to break character, further, cementing the concept that this was a grandma streaming on the Amazon-owned platform.

Granny claims it all began when she was working for a finance firm in New York City for three years and was beginning to feel worn out.

“Right around that time, Red Dead Redemption 2 came out and I found a huge comfort being immersed in that world while I took time to recover and figure out my next steps,” the streamer explained.

“When Red Dead Online was released I started to make friends on the proximity voice chat and they told me I should try my hand at streaming. In February 2019 I moved to New Zealand to go all-in on starting a Twitch channel, and I couldn’t be happier with my decision.”

That said, she does have plans to return to New York at some point in 2021, so fans should be sure to be on the lookout for that.

While the climb up the Twitch ranks has been a journey since it first began in January of 2019, the streamer does have a few favorite moments.

 

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A post shared by GRANNY (@dearestgranny)

“A couple of exciting milestones along the way have been Trixie Mattel and TPAIN discovering the stream,” she happily noted. “They love joining in now and again to help repair the ice cream machines in Dead By Daylight.”

Going into 2021, Granny is definitely going to be one of the streamers to watch out for, especially if she continues to get noticed by some larger members of the community.